Chain Reactions Africa and Integrated Indigo Shine at SABRE 2025 Awards with Multiple Finalist Nominations
Two leading public relations firms in Nigeria, Chain Reactions Africa and Integrated Indigo, have reaffirmed the country’s commitment to excellence in strategic communications by achieving multiple finalist nominations at the 2025 African SABRE Awards.
The nominations were announced by PRovoke Media, the organizers of this esteemed continental awards program. Chain Reactions Africa garnered an impressive eight nominations, while Integrated Indigo secured five, highlighting the innovative contributions both firms continue to make within Africa’s dynamic PR landscape.
In a notable early achievement, Chain Reactions Africa has been recognized as a Diamond SABRE Award winner, earning the coveted Company of the Year trophy for its client, Dufil Prima Foods, the creators of Indomie Noodles. This accolade was awarded for the firm’s trailblazing work on the Indomie Heroes Awards, a longstanding corporate social responsibility initiative that celebrates the bravery and selflessness of Nigerian children. Through powerful storytelling, the campaign has not only resonated with the audience but has also solidified Indomie’s reputation as a purpose-driven brand.
The SABRE Awards, which stands for Superior Achievement in Branding, Reputation & Engagement, honor the top public relations campaigns across Africa, with entries evaluated based on creativity, content, strategy, and measurable outcomes.
In addition to Chain Reactions Africa and Integrated Indigo, several other outstanding Nigerian firms have made the shortlist, including Bobby Taylor, Blanche Aigle Communications, Image Merchants Promotion, TPT International, and SKOT Communications.
Paul Holmes, Founder and Editor-in-Chief of PRovoke Media, remarked, “We saw a record number of entries from agencies this year. Once again, the quality of work was exceptional — not only in terms of content and creativity but also in strategic planning and measurement. The benchmark for storytelling is remarkable, and the best work in Africa is on par with global standards.”
This year’s shortlist includes over 120 campaigns, meticulously chosen from a pool of more than 500 entries submitted by agencies and brands throughout the continent. The winners will be officially announced in two weeks on the PRovoke Media website, ahead of the African SABRE Awards Gala, which will take place in Mombasa, Kenya, on June 12, 2025. The awards ceremony will be a highlight of the African Public Relations Association (APRA) annual conference, gathering some of the brightest talents in communications across Africa.
As anticipation grows, Nigeria’s representation through Chain Reactions Africa and Integrated Indigo not only underscores the nation’s expanding influence in the African PR scene but also highlights the world-class storytelling and strategic thinking that are driving campaigns across the region.