Segun McMedal Named Strategic Book Ambassador for “The Science of Public Relations”
In a strategic effort to enhance public relations measurement education across Nigeria and Africa, renowned communications expert Segun McMedal has been appointed as the Strategic Book Ambassador for “The Science of Public Relations: A Comprehensive Guide to Measurement and Evaluation,” authored by media intelligence specialist Philip Odiakose.
Bringing over 20 years of experience in the communications industry, McMedal is the Lead Partner at Upticomm Marketing and the former Chairman of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR). He is credited with founding the Lagos Public Relations Industry Gala and Awards (LaPRIGA) and initiating the Lagos Digital Public Relations Summit, now known as the Nigeria Digital Public Relations Summit, which has trained over 730 Digital PR Ambassadors since 2016.
As the book’s Strategic Ambassador, McMedal will lead initiatives to incorporate the book into academic programs at Nigerian universities and promote its adoption among industry practitioners. His responsibilities include securing endorsements from key PR organizations such as NIPR, PRCAN, and ARCON, engaging with universities, and organizing industry events to highlight the importance of PR measurement.
Philip Odiakose expressed confidence in the partnership, stating, “This collaboration represents a significant step toward improving PR measurement education and practice in Nigeria and beyond. Segun McMedal’s influence and industry leadership make him the ideal advocate for this vital resource.”
McMedal shared his enthusiasm, emphasizing the importance of the initiative: “I am honored to support this effort to raise the standards of public relations. Effective measurement remains a major challenge—ranging from the lack of standardized evaluation frameworks to assessing intangible outcomes like trust and reputation. This book provides essential insights to address these issues, and I am eager to facilitate its widespread adoption.”
With McMedal’s leadership and extensive network, “The Science of Public Relations” is positioned to become a key resource for PR professionals, educators, and students seeking a deeper understanding of measurement and evaluation in public relations.
Philip Odiakose, a distinguished media intelligence and evaluation professional, has a proven record of delivering strategic insights for top brands worldwide. He holds certifications in Public Relations Evaluation and Improvement Techniques from the Metropolitan School of Business and Management, UK, and in Marketing and Communication from the International Business Management Institute in Berlin, Germany.