The CEO/ Lead Consultant of Ladybird Advertising Limited,, Bunmi Oke has urged out-of- home advertising practitioners to leverage on creativity, remodel their platforms with digitalization, create innovative outdoor advertising campaigns that will engage customers and give clients more value for money.

The Past President of the Association of Advertising Agencies of Nigeria’(AAAN) made the charge at the Inaugural Meeting of the Women in Out-Of-Home Advertising in Nigeria (WOHAN) held in Lagos where she spoke on the theme, “Women in OOH Media: Issues, Challenges and Prospects” as keynote speaker.

Noteworthy, WOHAN is a sub-group of the Outdoor Advertising Association of Nigeria (OAAN).

Oke explained that inclusion of more women in the OOH sector will significantly led to its growth, judging by the value that female bring to the table.

In her words, “Women in Out-of-Home have a powerful medium they created by coming together in such a way that they can take it to the next level of showing how outdoor advertising can be used in a creative way.

“They can also use it for social change. No manner how it is, we all go outside and that medium will always be important. They need to start using creativity to remodeli their platforms, leveraging on digitalization because clients are looking for more value for less, ” she said.

WOHAN aims to champion OOH by providing resources, mentorship, and networking opportunities for women to promote their professional growth through advocacy, education, and collaboration. it also strives to break barriers, foster equality, and ensure equal opportunities for women to excel in the industry.

The Coordinator of WOHAN, Adeola Odesanya, said that the initiative seeks to create a supportive and inclusive environment for women to trive in the OOH advertising industry.

“As we march forward on this course, I challenge us to always learn, unlearn and relearn in order to acquaint ourselves with different initiatives that would form part of our planned activities, seminars, workshops, and special events where we would all be able to join in and get hands-on experiences. This will help facilitate sustainable growth and assist us in achieving our mission,” she stated.

Similarly, the President of OAAN, Emmanuel Ajufo, said “Women have come a long way in this line of business, while some were born into it, others have worked their way to the top echelon of our industry. Today, we have some female CEOs. At the Association’s Management Level, we have had female Council members. Presently, we have two female Executive Council members and two female BOT members. In all the positions where women have in charge, I can state with all sense of duty that they have discharged themselves very creditably.”

The event was packaged with lot of activities from the unveiling of the logo to the thought leadership session, entertainment, networking and others.Also, it was well attended by industry stakeholders and experts.