AI hallucinations are an alarming bug from an information point of view but may actually be a useful feature when it comes to branding and marketing, according to FiscalNote’s Tim Hwang.
An example: ask the AI to hallucinate a brand as a character in Dungeons and Dragons with various attributes – “and you can use that to basically extract more intuition”.
An example: assign objects with a certain score based on the degree to which they align with the brand.
An example: “Imagine you’re a product ideas generator that has three sliders that go from zero to ten: one is age, one is gender, one is hipness (I have no idea what that is but I think it’s just something that I want out of these products).”
“Hallucinations really are, in some ways, the foundational element of what we want out of these technologies. I think rather than rejecting them, rather than fearing them, I think it’s manipulating these hallucinations that will create the biggest benefit for people in the ad and marketing space” – Tim Hwang, founder and CEO of FiscalNote.
Credit: WARC, BrXnd Dispatch
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