Brand Times

Top Menu

  • Home
  • Advert Rates
  • Contact us
  • About us
  • Download Magazine

Main Menu

  • Home
  • Brand News
    • What’s New
    • Campaign
    • CSR
  • Business
  • Technology
  • Insights
  • Industry
    • Autobrands
    • Energy
  • Special Report
  • LifeStyle
    • Health
    • Sports
    • Food
    • Movies
    • Music
  • Home
  • Advert Rates
  • Contact us
  • About us
  • Download Magazine

logo

Header Banner

Brand Times

  • Home
  • Brand News
    • What’s New
    • Campaign
    • CSR
  • Business
  • Technology
  • Insights
  • Industry
    • Autobrands
    • Energy
  • Special Report
  • LifeStyle
    • Health
    • Sports
    • Food
    • Movies
    • Music
Insights
Home›Insights›How Lipton’s Sense of “Rhythm” Delivers Innovation

How Lipton’s Sense of “Rhythm” Delivers Innovation

By Brand Times
August 28, 2023
71
0
Share:
Facebook0Tweet0Pin0LinkedIn0

Lipton Teas and Infusions sees market growth as closely linked to innovation and reinvention, but delivering that successfully requires an appreciation of the rhythms of the business – how the various internal and external elements work together.

Why rhythms of the business matter

Marketers need to bring innovation to media, to communication programmes and to how teams are run, just as much as to the product itself – and those different elements need to be in some sort of sync to deliver the best results.

Takeaways

Aparna Sundaresh, global chief marketing and digital officer, Lipton Teas and Infusions, identifies three key considerations when undertaking innovation:

  • Keep calm and carry on: Look at long-term data and be prepared to take bold actions.
  • Reinvent at pace: A lot of reinvention is also about changing the context of your category, but remember the ‘when’ can be as important as the ‘what’.
  • Double down with focus: Adapting to the local cultural context is a unique opportunity for innovation, as a brand’s portfolio can be looked at from a new perspective.

Key quote

“You could have the best idea under the sun, but if your organisation isn’t running at that pace, isn’t built or geared to deliver success to that innovation, you go off kilter” – Aparna Sundaresh, global chief marketing and digital officer, Lipton Teas and Infusions.

 

 

 

 

Credit: WARC

Facebook0Tweet0Pin0LinkedIn0
TagsLiptonLipton Teas and Infusion
Previous Article

Farmers Applaud Olam Agri for Contributions to ...

Next Article

H1 2023: Fidelity Bank Records Highest Earnings ...

Share:

Related articles More from author

  • Insights

    Pricing Your Product Or Service

    June 6, 2021
    By Brand Times
  • Insights

    Stakeholders Urge Youth to Emulate Nelson Mandela’s Leadership Qualities

    July 21, 2016
    By Brand Times
  • Brand NewsInsights

    Coca-Cola Looks To Post-COVID Moment Marketing

    June 19, 2020
    By Brand Times
  • Insights

    The Future of Work in Healthcare: Five Insights on Using Health-Tech Effectively

    August 5, 2021
    By Brand Times
  • Insights

    25% of SMB Owners Expect to Make Half Their Annual Revenue in the Final Months of the Year – Meta

    December 13, 2022
    By Brand Times
  • Insights

    Consumers Targeted More For Refund And Tech Support Scams

    February 13, 2023
    By Brand Times

Leave a reply Cancel reply

  • Brand News

    Sports Betting: Betking Goes Grassroot With Tactical Deployment Of Keke Branding

  • Business

    PwC Announces New Strategy: The New Equation

  • Business

    Visa’s Andrew Torre reappointed to President’s Advisory Council on Doing Business in Africa

Brand Times Magazine

Recent Posts

  • Nigeria International Gospel Music Awards 2023 Calls for Entries September 23, 2023
  • Dentsu Creative, dentsu X Win Creative, Media Awards September 23, 2023
  • YouTube Unveils New Generative AI Products to Enable Creators Reach More Viewers September 22, 2023
  • Lagos NIPR Reelects Nwankwo as Chairman, Unveils Bold Initiatives September 22, 2023
  • Slice Media Boss to Deliver Keynote Address at Legislative Workshop September 22, 2023

Recent Posts

  • Nigeria International Gospel Music Awards 2023 Calls for Entries September 23, 2023
  • Dentsu Creative, dentsu X Win Creative, Media Awards September 23, 2023
  • YouTube Unveils New Generative AI Products to Enable Creators Reach More Viewers September 22, 2023
  • Lagos NIPR Reelects Nwankwo as Chairman, Unveils Bold Initiatives September 22, 2023
  • Slice Media Boss to Deliver Keynote Address at Legislative Workshop September 22, 2023

About us

Brand Times Official Logo

Brandtimes is the number one platform for latest brand news. Brandtimes showcase all the happenings in the brand world. The present, the past and the future are all about time, Brand Times takes the world on a journey of fun, education, information and exclusive brand news.

Follow us