Leadway Assurance Teams Up with Ecobank to Offer Customized Insurance Solutions
Leadway Assurance has announced a strategic partnership with Ecobank Nigeria Limited to expand access to tailored insurance products through bancassurance channels. This collaboration aims to bring integrated insurance services directly to Ecobank’s employees, customers, and small business owners, enhancing financial inclusion in Nigeria.
Launched on August 1, 2025, the partnership marks a major milestone in embedding insurance offerings within everyday banking experiences. Customers will now be able to access a range of Leadway’s insurance products—covering life, health, motor, and home—via Ecobank’s extensive network and digital platforms, ensuring seamless integration into their financial routines.
The initiative emphasizes not just convenience but also aims to raise awareness about insurance benefits through interactive education sessions at bank branches, mobile platforms, staff engagements, and direct customer interactions.
Kikelomo Fischer, Leadway Assurance’s Director of Sales, Retail and Partnerships, remarked, “This partnership is about simplifying insurance and making it accessible to everyone. By leveraging Ecobank’s widespread presence, we’re bringing vital protection closer to Nigerians—right where they are and when they need it most.” She added, “Our goal is to bridge the insurance gap in Nigeria by providing customer-centric solutions that are easy to access and understand.”
Adeola Ogunyemi, Head of Distribution Channels and Sales at Ecobank, expressed enthusiasm about the collaboration: “Partnering with Leadway Assurance, one of Nigeria’s leading insurers, aligns with our vision to deliver comprehensive financial services in one place. This initiative ensures our customers can conveniently access personalized insurance solutions alongside their banking needs.”
The rollout will begin across select Ecobank branches nationwide, with trained product specialists on hand to guide clients through options such as Leadway’s Group Life Cover, Personal Accident Insurance, and Term Life policies—particularly beneficial for Ecobank employees and retail customers.