Marketing Budgets Remain stuck in Reverse Across All Regions
Marketing budgets remain in decline in all regions, according to the latest WARC Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 suggests a decline. Practitioners who complete the survey receive the full analysis report.
Global marketing budgets declined in April 2023, with an index value of 46.5, but this was at a slower rate of decline than the previous month. Asia Pacific saw the slowest decline in April (47.9), followed by Europe (45.5). In comparison, the Americas saw the quickest rate of decline (44.6).
The global trading conditions index – which measures how marketers perceive trading conditions for their business compared to the previous month – also declined across global regions, with the quickest rate of decline found in Europe (44.3).
The Global Marketing Index provides a unique monthly indicator of the state of the marketing industry.
If you currently work for a brand owner, media owner, creative or media agency – or any other organisation serving the marketing industry – we’d like you to take part in our survey. The full report is shared with participants.