Brand Times

Top Menu

  • Home
  • Advert Rates
  • Contact us
  • About us
  • Download Magazine

Main Menu

  • Home
  • Brand News
    • What’s New
    • Campaign
    • CSR
  • Business
  • Technology
  • Insights
  • Industry
    • Autobrands
    • Energy
  • Special Report
  • LifeStyle
    • Health
    • Sports
    • Food
    • Movies
    • Music
  • Home
  • Advert Rates
  • Contact us
  • About us
  • Download Magazine

logo

Header Banner

Brand Times

  • Home
  • Brand News
    • What’s New
    • Campaign
    • CSR
  • Business
  • Technology
  • Insights
  • Industry
    • Autobrands
    • Energy
  • Special Report
  • LifeStyle
    • Health
    • Sports
    • Food
    • Movies
    • Music
Industry
Home›Special Report›Industry›Meta Plans to Launch Generative AI for Ads: Reports

Meta Plans to Launch Generative AI for Ads: Reports

By Brand Times
April 7, 2023
146
0
Share:
Facebook0Tweet0Pin0LinkedIn0

Meta plans to launch generative tools as soon as this year, following some heavy investment in AI systems and a decade of academic research, with an eye on advertising production.

Why it matters

Generative AI has since last autumn been a story belonging to an upstart in OpenAI.

Now Meta, one of the biggest contributors to the field in recent year,s finally enters the commercial AI space, but with its sights apparently set on marketing, following heavy investment in the infrastructure to power it.

The story

Andrew ‘Boz’ Bosworth, CTO at Meta told Nikkei Asia: “[I] expect we’ll start seeing some of them [commercialization of the tech] this year.”

  • It follows several moves into generative AI by the company, from its  Make-a-video system, or the establishment of a top-level product group, point to the critical nature of getting into producing generative apps for people and companies to use.
  • “We just created a new team, the generative AI team, a couple of months ago; they are very busy. It’s probably the area that I’m spending the most time [in], as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox.”
  • Like Google, Meta has been a Silicon Valley leader in the AI space, contributing large amounts of academic research to the field since it started working on AI in 2013.

Vague effectiveness plans

Boz noted the company’s belief that Meta’s AI can improve campaign effectiveness in a way that could optimise the message at scale for different audiences. Advertisers can “ask the AI, ‘Make images for my company that work for different audiences.’ And it can save a lot of time and money.”

The ethics of AI

Boz was sceptical of pausing the development of AI for six months, as suggested in a recent petition from the Future of Life Institute, arguing that it’s difficult to stop progress and make long-range decisions about the changes you plan to make.

“Very often you have to understand how technology evolves before you can know how to protect and make it safe. And so I think, not only is it unrealistic, I don’t think it would be effective.”

 

Credit: Nikkei Asia, Meta, WARC

FEATURED
Facebook0Tweet0Pin0LinkedIn0
TagsGenerative AI for AdsMeta
Previous Article

Why We Need More Purposeful Creativity Now ...

Next Article

Jay Jay: The Chosen One Is Now ...

Share:

Related articles More from author

  • What's New

    Meta Introduces New Privacy Updates for Teens on Instagram, Facebook

    November 22, 2022
    By Brand Times
  • Business

    Alphabet, Meta and Amazon to Take Half of $1 Trillion Ad Market in 2025

    January 6, 2022
    By Brand Times
  • Technology

    Introducing Meta: A Social Technology Company

    October 28, 2021
    By Brand Times
  • CSR

    Meta, NAPTIP Launch AMBER Alert Programme in Nigeria to Help Find Missing Children

    September 28, 2022
    By Brand Times
  • Event

    Teni, Santi, Ayra Starr, Others Excite Fans at Meta’s #FlexNaija Event

    November 26, 2022
    By Brand Times
  • Technology

    Alphabet, Meta, Amazon, Two Others Attract More Than 50% of Global Ad Spend

    September 4, 2023
    By Brand Times

Leave a reply Cancel reply

  • What's New

    WPP, Spotify Announce Global Partnership

  • Brand NewsCSR

    Stanbic IBTC Reiterates Commitment To Create Positive Impact In Host Communities

  • Brand NewsBusiness

    Jumia Records Positive Rebound in Q3

Brand Times Magazine

Recent Posts

  • Trusted, Conversational AI Will Drive Productivity & Decision-Making – Here’s How  October 3, 2023
  • Customer Service Week: Polaris Bank Vows to Explore Innovative Ways to Serve Customers, Staff Better October 3, 2023
  • Pyramid Game Show Makes Nigeria Debut as Airtel Announces Sponsorship October 3, 2023
  • Tune Protect EMEIA Partners Leadway Assurance for B2B Travel Insurance Distribution in Nigeria October 3, 2023
  • Verve, adidas Team Up for VerveLife 6.0 October 3, 2023

Recent Posts

  • Trusted, Conversational AI Will Drive Productivity & Decision-Making – Here’s How  October 3, 2023
  • Customer Service Week: Polaris Bank Vows to Explore Innovative Ways to Serve Customers, Staff Better October 3, 2023
  • Pyramid Game Show Makes Nigeria Debut as Airtel Announces Sponsorship October 3, 2023
  • Tune Protect EMEIA Partners Leadway Assurance for B2B Travel Insurance Distribution in Nigeria October 3, 2023
  • Verve, adidas Team Up for VerveLife 6.0 October 3, 2023

About us

Brand Times Official Logo

Brandtimes is the number one platform for latest brand news. Brandtimes showcase all the happenings in the brand world. The present, the past and the future are all about time, Brand Times takes the world on a journey of fun, education, information and exclusive brand news.

Follow us