MTN Nigeria Launches VibeTide Festive Campaign to Unite Nigerians
MTN Nigeria has introduced VibeTide, an energetic nationwide festive campaign aimed at amplifying the joy and togetherness of Nigeria’s holiday season. This initiative seamlessly combines elements of culture, music, lifestyle, generosity, and digital engagement to create a unified celebration that connects millions of Nigerians across cities and communities. Recognizing the festive period as one of Nigeria’s most lively and emotionally resonant times—marked by homecomings, concerts, nightlife, cultural festivals, travel, and family reunions. MTN is actively participating to enhance the experience with surprises, joy, and community spirit.
The campaign kicked off with Y’ello Santa, a multi-city activation lighting up Lagos, Abuja, Port Harcourt, Kano, Ibadan, and Enugu with gifts, entertainment, and spontaneous festive moments. Thousands of Nigerians were greeted with surprises as MTN teams visited high-traffic locations, fostering spontaneous celebrations and rewarding participants. The enthusiasm and energy witnessed reflect the season’s early excitement and anticipation.
Onyinye Ikenna Emeka, MTN Nigeria’s Chief Marketing Officer, emphasized that VibeTide was designed to elevate the emotional and energetic aspects of the season. She highlighted that the campaign celebrates the innate joy Nigerians bring to this time of year and aims to foster moments of togetherness, appreciation, and happiness. The vibrant city engagements this morning demonstrate that Nigerians are eager for a season filled with light, connection, and shared joy.
VibeTide will continue throughout the festive months with a variety of activities tailored to wherever Nigerians gather—from urban centers to hometowns—ensuring everyone remains engaged and connected.
To accommodate the influx of returnees and holiday travelers, MTN is launching special integrated bundles tailored for the I Just Got Back (IJGB) community. These affordable, reliable mobile data packages are designed to support travelers as they navigate new environments, book rides, access events, make cashless payments, and stay connected with loved ones. These bundles can be accessed via the Y’elloTide portal, the MyMTN app, and other channels, ensuring seamless connectivity for visitors and locals alike.
The dedicated VibeTide portal serves as the digital hub for the campaign, offering access to exclusive event tickets, curated experiences, giveaways, and real-time updates on VibeTide activities. This platform provides Nigerians with a personalized and convenient way to stay engaged with the celebrations.
Running through November, December, and into early 2026, Y’elloTide features on-ground activations, digital interactions, talent showcases, and community surprises—all reinforcing MTN’s commitment to celebrating Nigerians and fostering shared experiences. Whether in bustling cities or in hometowns with family, MTN aims to be at the heart of Nigeria’s festive celebrations, offering more moments of joy and memorable experiences this holiday season.