Orijin Celebrates Royalty and Heritage Ahead of Osun-Osogbo Festival 2025

L-R: Bankole Onakoya, Head of Sales, South-West, Guinness Nigeria Plc; Adeweso Abiodun, Assistant Sales Manager, Ilorin/Osun, Guinness Nigeria Plc; Olori Kafayat Adeola Oyetunji; Oba Jimoh Oyetunji Olanipekun, Larooye II, the Ataoja of Osogbo; Olori Kafayat Adedoyin Oyetunji, and Adeleke Saidi, Prestige Account Manager, South-West, Guinness Nigeria Plc during the courtesy visit to the Palace of the Ataoja of Osogbo by the Guinness team on July 25 in Osogbo as Orijin returns for the 11th consecutive year as a proud sponsor of the Osun-Osogbo Festival
L-R: Bankole Onakoya, Head of Sales, South-West, Guinness Nigeria Plc; Adeweso Abiodun, Assistant Sales Manager, Ilorin/Osun, Guinness Nigeria Plc; Olori Kafayat Adeola Oyetunji; Oba Jimoh Oyetunji Olanipekun, Larooye II, the Ataoja of Osogbo; Olori Kafayat Adedoyin Oyetunji, and Adeleke Saidi, Prestige Account Manager, South-West, Guinness Nigeria Plc during the courtesy visit to the Palace of the Ataoja of Osogbo by the Guinness team on July 25 in Osogbo as Orijin returns for the 11th consecutive year as a proud sponsor of the Osun-Osogbo Festival

In a heartfelt tribute to Nigeria’s rich cultural legacy, Orijin, the herbal alcoholic beverage celebrated for its deep roots in tradition, paid a respectful visit to His Royal Majesty, Oba Jimoh Oyetunji Olanipekun Larooye II, the Ataoja of Osogbo, ahead of the upcoming Osun-Osogbo Festival 2025.

Led by Onakoya Bankole, Head of Sales for Southwest at Guinness Nigeria Plc, the visit underscores Orijin’s enduring commitment to honoring Nigerian heritage and supporting cultural institutions. This marks the fifth consecutive year of Orijin’s sponsorship of the festival, reinforcing its role as a custodian of Nigerian culture and authenticity under the brand’s “Live Orijinal” philosophy.

“Orijin is more than just a drink; it’s a celebration of tradition, pride, and originality,” Bankole stated. “Our visit reflects our deep investment in Nigeria’s cultural celebrations, paying homage to the Ataoja and the values that unify us as a nation. Our involvement transcends commercial interests — it’s about respect, cultural preservation, and celebrating our roots.”

The Ataoja of Osogbo expressed appreciation for Orijin’s consistent support and alignment with the values of royalty, authenticity, and community. He highlighted the brand’s resonance with the people of Osogbo and its role in fostering cultural pride. “Orijin has become synonymous with our heritage and celebration,” he said. “We are proud to partner with a brand that honours our roots and cultural identity year after year.”

Over the past five years, Orijin has invested more than N20 million in empowering Osogbo residents through grants and community initiatives. As a dedicated supporter of iconic festivals like Osun-Osogbo and Ojude Oba, the brand continues to bridge generations by blending cultural reverence with contemporary expression. Through activations, cultural showcases, and community engagement, Orijin aims to deliver an immersive experience at this year’s festival — a true celebration of Nigeria’s heritage, pride, and originality.

As Osun-Osogbo Festival 2025 commences, Orijin promises more than its signature taste — it offers a cultural journey. From paying homage to the revered Ataoja to empowering local communities and curating traditional experiences, Orijin reaffirms its place as Nigeria’s culturally attuned brand. Festival attendees can look forward to cultural tributes, Afro-urban music performances, artisanal showcases, and the vibrant Orijinal lounge — a space that celebrates tradition while embracing modernity.

Through its continued support, Orijin invites every Nigerian to honor their roots and live Orijinal.

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