Over Half of Gen Zs Watch YouTube Content Daily Globally

YouTube leads in US TV streaming consumption and is the most popular ad-supported streaming service, according to Nielsen data. YouTube has overtaken Netflix as the biggest TV streaming platform in the US, accounting for 22.9% of all OTT viewing in March 2023. Netflix is in second place (21.5%), with Hulu in third (9.7%).

WARC Media subscribers can read more about YouTube in the latest Platform Insights report, with key data points spanning investment, consumption, and performance insights.