Tag: Digital
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Digital And Omnichannel – More Important Than Ever
With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Before the pandemic, less than three-fourths of ... -
Visa Teams Up with Fintech Community in West Africa
Visa’s Global President, Ryan Mclnerney recently hosted a round-table discussion with West African fintech founders and executives. The event, held in Lagos, Nigeria, presented an opportunity ... -
Kaspersky Lab Declares $726 Million Revenue Growth In 2018
Kaspersky Lab continued to deliver stable growth in 2018 and increased its global unaudited IFRS revenue to a total of USD 726 million*, representing a 4% ... -
How Fashion Brands Could Drive Post-Purchase Engagement
Fashion brands could achieve heightened consumer engagement and loyalty through using technologies like Bluetooth and mobile apps to give each item of clothing a digital component ... -
Netpreneur: The Rise of Nigeria’s Digital Whiz
By Adeniyi Ogunfowoke It is no longer unusual for Nigerians to introduce themselves as netpreneurs since the digital and technology age has introduced groundbreaking changes to ... -
What Can Advertising Learn From The Film Industry?
By Brian Drews The ad industry is evolving at breakneck speed to prepare for a platform-based, non-AOR future. It’s like reading tealeaves to predict the outcome, ... -
Ecobank Nigeria Unveils Xpress Account for Seamless Account Opening
Ecobank Nigeria has unveiled Ecobank Xpress Account, a flagship digital product that will take banking to the grassroots. It will also drive financial inclusion for the ... -
Brands take action to wrestle back control of their digital spend
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues ...
