By Brandy Shaul

To promote the launch of its Tiffany Lock bracelet collection, Tiffany & Co. partnered with Italian artist Pietro Terzini to create an art installation at the Piazza del Duomo (Cathedral Square) in Milan.

The installation features the words “Lock Your Love” in capital letters, with the “O” in each word being represented by a Tiffany Lock bracelet. It’s viewable now through April 15 in the Piazza del Duomo, where the luxury jeweler also has a store.

As part of the installation, German digital artist Timo Helgert created an art video that brings the billboard to life.

Earlier in 2023, Tiffany partnered with Snapchat to release a Tiffany Lock lens utilizing ray tracing technology. The sponsored lens allows Snapchat users to place a Tiffany Lock bracelet box into the environment on their device’s screen and virtually try on different versions of the bracelet by holding their wrist in front of their device’s camera.

Snapchat users can try the Tiffany Lock sponsored lens by scanning the Snapcode below using the camera in the Snapchat mobile application.

Credit: Adweek