The CRM platform’s Global Social Media Trends Report also notes that social media shopping is on the rise and customer service is increasingly moving online.
Takeaways
Why it matters
Despite the various issues swirling around social media – including a ban on the use of TikTok on UK government-owned devices – it’s evident that brands see having a strong presence on these platforms, where their customers are spending time, as important to their success.
Engagement strategies will need to continually evolve as different platforms become more popular at different times and as consumer behaviours adapt to the particular offerings of individual platforms.
Key quote
“The future of marketing is no longer about interrupting what people are interested in, it’s about being what people are interested in” – Julie Lock, Marketing Director UK&I at HubSpot.
Credit: WARC, Hub Spott
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