₦3 Billion NIVEA Promotion Enters Week 7 as More Nigerians Become Millionaires
NIVEA’s historic ₦3 billion national consumer promotion has officially reached its seventh week, maintaining strong momentum across the country as more Nigerians continue to win substantial prizes.
During the Week 7 draw held on Thursday, 19 February, another group of consumers joined the growing list of millionaires. Among the ten fortunate winners this week are Ismaila Ayinde Omoshalewa from Ibadan and Okereke Happiness Chidinma from Delta, each awarded ₦1,000,000. Their win highlights the scale, credibility, and transformative impact of the ongoing campaign.
Reacting to his win, Ismaila described the experience as overwhelming and unexpected.
“This money has really come to solve major problems for my family. I’m spending part of it to complete my children’s school fees, pay our rent, and I’m putting the rest in my wife’s business,” he said.
For Chidimma, the prize arrived at just the right moment.
“I was amazed to have won because I just thought of trying out the product, then I got a call that I won. My husband and I already made a plan about how to expend the prize money,” she shared.
With seven successful draws completed, the ₦3 billion promotion has produced over 450,000 winners nationwide. To date, 70 consumers have won and redeemed ₦1 million each, more than 350 winners have received ₦50,000 Jumia shopping vouchers, and approximately 450,000 participants have enjoyed ₦1,000 instant airtime rewards.
Despite these impressive milestones, NIVEA has reiterated that the promotion is still ongoing, with many weeks and major prizes still to be won.
Participation remains straightforward:
1. Purchase any NIVEA 400ml Body Lotion variant – Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep
2. Locate the unique code on the pack
3. Scratch and dial 7022code# and follow the prompts
4. Receive ₦1,000 instant airtime and automatic entry into weekly draws
The “Double the Care, Double the Glow” campaign continues to reward consumers instantly and weekly, building anticipation for the grand finale of the twelve-week promotion. At the end, participants stand a chance to win ₦5 million, ₦3 million, ₦2 million, three brand new SUVs, and ten all-expenses-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium, thanks to NIVEA’s global partnership with the renowned football club.
Speaking on the Week 7 milestone and the continued wave of winners, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, reaffirmed the brand’s commitment:
“Entering Week 7 and seeing the excitement continue to build across Nigeria is incredibly inspiring for us. What stands out most is the consistency – Nigerians are winning every single week, and the process remains transparent and verifiable. This promotion was created to genuinely reward our consumers at scale, and we still have several weeks and major prizes ahead. There are many more opportunities to win, and we encourage everyone to keep participating.”
She further emphasised that every eligible purchase guarantees instant value and multiple chances to win before the promotion concludes.
The ₦3 billion consumer promotion is fully authorised and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring a credible and transparent process.
As the campaign progresses into its seventh week, NIVEA urges Nigerians nationwide to participate, reminding consumers that the promotion is live, the rewards are genuine, and winners are announced every week.
Through this initiative, NIVEA continues to strengthen its leadership in skincare while fulfilling its enduring promise of Double Care, Double Glow, and Double Value for consumers across Nigeria.