Autobrands
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How Nissan Structures For Marketing Success
Nissan, the automaker, has improved its marketing agility and seen an uptick in various performance metrics after deconstructing traditional silos in its in-house and ... -
New Jaguar XF: A Luxurious And Seamlessly Integrated Brand
By Bennett Oghifo The dynamic new Jaguar XF features enhanced exteriors, an all-new interior incorporating luxurious new materials, and seamlessly integrated, connected and future-proof ... -
Audi Repositions Brand with Sustainability At The Forefront Of Global Brand Campaign
Audi is launching a global campaign to redefine “Vorsprung”, while putting people with their values and needs at the heart of the refined brand ... -
Volkswagen Draws Up Plans to Carve Out Lamborghini – Sources
Volkswagen is drawing up plans to carve out Lamborghini and has sounded out bankers and potential investors about listing the Italian sports car maker on ... -
How Acura Is Marketing It’s Newest Sedan In An SUV World
Acura faces headwinds on multiple fronts as it tries to drum up interest in its new TLX sedan, which hits dealers Monday. The luxury segment ... -
Hyundai Offers Branded Channel For Smart TVs
Hyundai is launching an interactive app for smart TVs featuring multimedia content and a digital interface for customers to experience the brand in a ... -
Jeep, Amazon, Walmart Most Patriotic Brands
by Tanya Gazdik Jeep, Amazon, Walmart, American Express, MSNBC, Clorox and Netflix lead the list of the top 50 most patriotic brands, according to an ... -
Coscharis Offers Free Auto Health Checks to Rolls-Royce Ghost Customers
Coscharis Motors Plc., an exclusive franchise owner for Rolls-Royce vehicles sales and services in Nigeria,has come up with a special package designed specifically for ... -
Hyundai Launches IONIQ As New EV Brand, Confirms 3 New Electric Cars
By Fred Lambert Hyundai announced the launch of IONIQ as its own new electric brand and confirmed three new electric cars to populate the ... -
Mitsubishi Set to Host Virtual Car Launch
Massilia Motors, the sole distributor of Mitsubishi Motors, has concluded plans to host the live premiere of the New Generation Pajero Sport, a first ...
