2024 Media Facts Book: mediareach OMD Unveils Comprehensive Media Insights Guide for West and Central Africa
mediareach OMD, one of the leading media agency network in West and Central Africa, has announced the launch of the 2024 Media Facts Book,an authoritative resource offering in-depth media and marketing insights across 23 countries in the region. This edition provides a detailed review of media activities and trends shaping the landscape in 2024.
Since its launch in 2001, the Media Facts Book has established itself as the go-to reference for marketers, advertisers, and communication professionals seeking reliable data to inform media planning and strategic initiatives. It remains the only comprehensive resource of its kind in West and Central Africa.
The 2024 edition features the latest data on media consumption habits, advertising investment patterns, digital transformation, audience behaviors, and economic indicators influencing the industry across key markets.
“At mediareach OMD, our commitment has always been to provide data-driven insights that empower brands and businesses to make informed decisions,” said Stephen Onaivi, Managing Director, mediareach OMD (West and Central Africa). “The 2024 Media Facts Book goes beyond statistics. It tells the story of a vibrant, evolving media ecosystem across our region”.
This publication underscores mediareach OMD’s mission to connect local market realities with global best practices, highlighting both opportunities and challenges within the media landscape of West and Central Africa.
The 2024 Media Facts Book is now available for purchase by partners, clients, and industry stakeholders.
