Fearless Energy Drink Throws Weight Behind Fast and Furious 10 Movie Premiere

Energy Drink brand; “ Fearless” from the stable of Rite  Foods Limited has again, demonstrated its unwavering commitment to the entertainment industry with its sponsorship of the premiere of season 10 of Furious Movie at the Silverbird Cinemas in Lagos. 

The movie premiere held recently was well attended by top-notch celebrities who applauded the Fearless Energy drink brand for promoting entertainment with a giant stride.

The thrilling experience was ignited by Rite Foods’ exclusive partnership with Silverbird Cinemas, where guests were energized and refreshed by the award-winning Fearless energy drink. With this experience, guests were rejuvenated to become more audacious and adventurous in activating their dreams to attain success.

On the sponsorship, Assistant Brand Manager; Fearless Energy Drink,  Kanyinsola Sangowawa, affirmed that it consolidates the brand’s pursuit for positioning itself as a propeller to its consumers being brave and bold alongside other attributes that inspires courage to dare and engage in daring activities. Amidst the rationale for the sponsorship, Sangowawa further stated that Fearless Energy Drink intends to utilise the sponsorship amongst other marketing activities, to reaffirm the Fearless  Energy Drink’s brand equity-building strategies as a market leader. Sangowawa further stated that the sponsorship is also a sampling ground  for consumers to be able to taste the unique quality of the Fearless brand while enjoying their favourites movies with family and friends.

Commenting on the support by the leading energy drink, Nollywood Movie  Producer, Andrian Abisogun, applauded the brand for adding colour to the event and for the immense support to the entertainment sector, as well as  the energy it provides to viewers at the cinema.