Jumia Nigeria Reinforces Brand Promise with New Campaign

Jumia Nigeria, the foremost e-commerce platform in Africa, has launched a new promotional initiative titled “Joy Delivered,” reaffirming its dedication to providing customers across the nation with affordable, accessible, and high-quality everyday essentials.

The “Joy Delivered” campaign emphasizes Jumia’s core mission of making online shopping an effortless experience for all. Shoppers can conveniently access a wide range of products—from household necessities and personal care items to tech gadgets and fashion—all available on the Jumia app.

Sunil Natraj, CEO of Jumia Nigeria, commented on the campaign: “Our team has crafted a narrative that encapsulates the joy our customers experience when they receive their deliveries, and why they continue to prefer us over numerous alternatives. ‘Joy Delivered’ symbolizes our commitment not only to offering the right products but also to providing flexible payment options that cater to the diverse needs of our customers, wherever they may be.”

As part of this initiative, Jumia plans to accelerate its expansion into additional cities and towns, including Delta, Rivers, Kano, Kaduna, Benue, Ebonyi, Akwa Ibom, Enugu, Ondo, Oyo, Kwara, Edo, Ogun, Abuja, Cross Rivers, and Abia. This expansion aims to deepen its reach and ensure that more Nigerians can enjoy the convenience and affordability of shopping through the platform.

The campaign highlights in-demand products such as Smart TVs, rechargeable fans, freezers, skincare items, and fashionable apparel, all available at price points tailored to everyday Nigerians. Customers are encouraged to download the Jumia app to explore a wide array of trusted products and benefit from flexible delivery options facilitated by Jumia’s expanding network of pickup stations.

With “Joy Delivered,” Jumia continues to honor its promise to enhance the everyday lives of Nigerian consumers—one delivery at a time.