Airtel Nigeria Enhances App Experience with In-App Shopping for Electronics, Fashion, and More

Airtel Nigeria has announced a significant upgrade to its My Airtel App, introducing a comprehensive eShop feature that transforms the app into a one-stop digital marketplace. This development enables customers to access a wide range of products and services seamlessly within the existing subscriber platform, moving beyond traditional airtime and data purchases.

The new eShop provides an extensive selection of items, including Airtel-branded products like Home Broadband (HBB) devices, as well as popular retail categories such as electronics, home appliances, fashion, and beauty products. This integration aims to deliver a more convenient and efficient shopping experience directly from the app.

Ismail Adeshina, Director of Marketing at Airtel Nigeria, highlighted the company’s commitment to innovation and customer satisfaction:
“At Airtel, we recognize that today’s consumers prioritize ease and convenience. Our goal is to simplify digital interactions and enable quick transactions. By embedding the eShop within the My Airtel App, we’re removing barriers and empowering our users to do more—whether it’s purchasing devices, recharging, or shopping for everyday essentials—all from a single platform.”

The update enhances user experience by enabling direct access to the eShop from the app’s home screen, eliminating the need to navigate to external websites or third-party platforms. This streamlining aligns with Airtel’s vision of building a holistic digital ecosystem that caters to the lifestyle needs of its customers.

In addition to offering self-service options, quick bundle access, and account management tools, the revamped My Airtel App now provides an expanded digital shopping channel, reinforcing Airtel’s commitment to innovation and customer-centric services.