Guinness Nigeria’s Premier League Trophy Tour Ends on a High Note
Guinness™ Nigeria has successfully wrapped up its highly anticipated Premier League™ Trophy Tour, leaving a lasting impression on football fans across the country. The three-day, two-city event, organized in partnership with the Premier League™, celebrated Nigeria’s rich football culture and marked Guinness’s 75-year legacy of inspiring boldness and community engagement.
The tour kicked off in Enugu, energizing fans with a vibrant showcase of the iconic Premier League Trophy, the ultimate symbol of football excellence. It concluded in Lagos, where supporters had an exclusive opportunity to see and interact with the trophy up close. More than a mere exhibition, the tour offered an immersive experience that fused football, culture, and community spirit.
Across both cities, Guinness Nigeria hosted its signature MatchDay fan zones—dynamic, multi-sensory spaces featuring 360-degree Guinness bars, personalized jersey booths, noise-cancellation replay zones, live entertainment, and interactive activities that brought the excitement of the Premier League to life for fans of all ages.
During the event at the State House, Lagos Governor Babajide Sanwo-Olu praised Guinness Nigeria’s contributions to the nation: “It’s inspiring to see Lagos part of this historic tour. Guinness has been a part of our story—from being the first brewery outside the UK to its ongoing social impact. Having the Premier League Trophy here reinforces our shared passion for excellence and community. As a 75-year-old Nigerian company, Guinness continues to exemplify social responsibility and cultural pride.”
Girish Sharma, Managing Director and CEO of Guinness Nigeria, reflected on the tour’s success: “This journey has been remarkable—not just for Guinness, but for every football fan who participated. Football is more than a game; it’s a unifying force that brings communities together. Through this tour, we placed fans at the heart of the action, reaffirming Nigeria’s status as one of the world’s most passionate football nations.”
Fans expressed their excitement and appreciation for the unforgettable experience. Malik Ibitoye, a Liverpool supporter who attended the Lagos event, shared: “Seeing the Premier League Trophy in person was surreal—like standing on Anfield’s pitch. Guinness created a moment I’ll cherish forever.”
At the Lagos stop at The Palms Shopping Mall, Olayinka Bakare, Marketing and Innovation Director at Guinness Nigeria, emphasized the tour’s significance: “This was more than just a trophy showcase; it was a celebration of identity, pride, and shared joy. Guinness is committed to creating bold, culturally meaningful experiences that resonate with our consumers. This event demonstrated the unifying power of sport to inspire and connect people.”
As Guinness Nigeria celebrates 75 years of innovation and community impact, the Premier League Trophy Tour stands as a bold symbol of the brand’s dedication to creating memorable moments, fostering cultural pride, and bringing people together—every day, everywhere.