Beiersdorf Launches NIVEA UV Face SHINE CONTROL Sunscreen in Nigeria to Combat Sun Damage on Skin
at the launch of Nivea UV Face Shine Control Sun Screen at SOL Beach, Lagos recently.
On Sunday, June 8, Beiersdorf, the global skincare leader and maker of NIVEA, officially introduced its latest skincare innovation in Nigeria—the NIVEA UV Face SHINE CONTROL Sunscreen. The product aims to shield facial skin from the damaging effects of sun exposure, including sunburn, hyperpigmentation, and premature aging.
The launch event was held at Sol Beach in Lagos, gathering media representatives, skincare enthusiasts, health professionals, and lifestyle influencers. Set against the tranquil backdrop of the Atlantic Ocean, attendees engaged in an informative celebration emphasizing the importance of daily sun protection, especially for skin of color.
Fiyin Toyo, Beiersdorf’s Marketing Director for Central, East, and West Africa, addressed the gathering, highlighting the increasing prevalence of sun-related skin issues among Black populations and urging Nigerians to prioritize skin protection.
“Nigeria experiences high UV levels year-round, yet awareness and usage of sun protection remain low,” Toyo stated. “Recent studies reveal a rise in skin cancer, sunburn, and photoaging cases among people of African descent—many of which can be prevented through consistent sunscreen use. At Beiersdorf, we are committed to safeguarding the long-term health and confidence of our consumers, and this product is our proactive response.”
Toyo explained that the NIVEA UV Face SHINE CONTROL Sunscreen was carefully formulated with the African consumer in mind, targeting individuals aged 25 to 45 who spend considerable time outdoors for work, recreation, or sports.
“This lightweight, non-comedogenic sunscreen blends effortlessly under makeup and is suitable for daily use in tropical and urban environments,” she added. “Most importantly, we have made it affordable to ensure sun protection is accessible to all Nigerians—not just a privilege for the few.”
Wilson Okpani, Beiersdorf’s Pharmacist and Medical Manager, emphasized the health benefits of regular sun protection. “Sun exposure causes sunburn and can lead to hyperpigmentation, which often prompts skin lightening treatments. Even indoors, UV rays can affect your skin. Therefore, daily use of sunscreen is essential,” he explained.
While sunscreen is generally safe, Okpani advised caution for pregnant women, citing limited data on safety during pregnancy.
Guests departed the event with a newfound awareness of the importance of sun protection, leaving with brightened spirits and a better understanding of how to care for their skin amidst Nigeria’s tropical climate.
This initiative reaffirms NIVEA’s commitment to promoting skincare awareness and delivering innovative products tailored to the needs of African consumers.