OMG WeCA Clinches 67 Awards at Pitcher Festival of Creativity 2025
At the recently concluded Pitcher Festival of Creativity 2025, OMG WeCA was honored with the prestigious title of Regional Holding Company of the Year. This accolade was primarily driven by the agency’s exceptional performance at the event, where a total of 67 Pitcher Awards were secured, including:1 Grand Prix, 6 Gold Awards, 23 Silver Awards, and 37 Bronze Awards.
The outstanding achievements were contributed by several agencies within the OMG WeCA network:
– OMD achieved a remarkable 27 Pitcher Awards and was named Media Network of the Year for their successful campaigns in Nigeria (21 awards) and Ghana (6 awards).
– PHD earned 21 Pitcher Awards and was recognized as Media Agency of the Year
.
– digitXplus garnered 15 Pitcher Awards, further highlighting the network’s creative and strategic strengths.
This collective success underscores OMG WeCA’s leadership and innovative prowess in the regional advertising landscape.
Pitcher Awards this year had 8 Categories and 45 Sub-Categories, wherein OMG WeCA won in 7 out of 8 categories – Channel, Culture, Digital, Effectiveness, Entertainment, Good and Heritage.
OMG WeCA’s win accounts to 28% of total wins at Pitcher Awards 2025, here’s the list of categories and sub-categories:
As part of the Pitcher Festival of Creativity 2025, OMG WeCA’s BUs won a few other accolades such as:
PHD Nigeria winning:
• Brand of the Year (Multinational Category)
• Marketing Company of the Year (Multinational Category)
OMD Nigeria winning:
• Young Lions Media Nigeria Competition to send their team for Global Cannes Lions Media Competition to represent Nigeria
OMD Ghana winning:
• Young Lions Media Ghana Competition to send their team for Global Cannes Lions Media Competition to represent Ghana
digitXplus Nigeria winning
• Young Lions Design Competition to send their team for Global Cannes Lions Design Competition to represent Nigeria
• A Bronze for Young Pitcher Copywriting
French West Africa winning
• Young Lions Media French West Africa Competition to send the team for Global Cannes Lions Media Competition to represent French West Africa (i.e. Burkina Faso and Benin).
• A Silver for Young Pitcher Media