Covenant University Wins AIC 3.0 Creative Pitch Contest for Second Consecutive Year

For the second consecutive year, Covenant University has emerged as the winner of the Advertising Industry Colloquium (AIC) 3.0 Creative Pitch Contest, securing first place once again.

The contest took place in Lagos as part of the annual AIC event.

Recall that Covenant University also won the previous edition. This year, they scored a total of 564 points, surpassing their competitors from the University of Ilorin, Pan-Atlantic University, and Rivers State University to claim the N1 million prize.

According to the Head of Jury, Yetunde Adesina, the judging criteria were based on creative originality, emotional and cultural impact, strategic relevance, call to action, and execution/presentation.

All four universities presented their creative pitches on the theme “Rebooting National Pride,” showcasing how they developed communication materials aimed at reigniting patriotism among Nigerians. The presentations were delivered to an audience comprising academics and industry stakeholders in advertising.

Pan-Atlantic University, Lekki, finished second with 512 points and received N750,000, while Rivers State University secured third place with 410 points and was awarded N500,000. The University of Ilorin, Kwara State, placed fourth with 375 points and received N250,000.

Earlier, the Director-General of the Advertising Practitioners Council of Nigeria (APCON), Dr. Olalekan Fadolapo, expressed gratitude to the participating institutions, both students and lecturers, for their contributions towards bridging the gap between academia and industry.

Dr. Fadolapo emphasized the importance of collaboration between industry practitioners and academia, stating, “Such partnerships foster a healthy synergy within the advertising ecosystem. For any profession to thrive, there must be a bridge between the town and the gown. This platform enables stakeholders to have meaningful conversations and foster growth.”

The event served as a convergence of advertising professionals and academia, with the aim of bridging the gap between theory and practice in the advertising industry.