Guinness™ Joins Big Brother Naija as Gold Sponsor for Season 10

Uche Onwudiwe, Head of Mainstream Spirits and RTS, Guinness Nigeria; Oluwaponmile Alabi, Senior Brand Manager, Ready to Serve, Guinness Nigeria; Tope Oshunkeye, Executive Head of Marketing, Multichoice, Dr Busola Tejumola, Executive Head, General Entertainment Channels, MultiChoice Group; Ife Odedere, Category Lead, Guinness™ and Chukwuebuka Obi-Uchendu, host of Season 10 of Big Brother Naija during the press conference announcing Guinness™ as the Gold Sponsor of Season 10 of Big Brother Naija
Uche Onwudiwe, Head of Mainstream Spirits and RTS, Guinness Nigeria; Oluwaponmile Alabi, Senior Brand Manager, Ready to Serve, Guinness Nigeria; Tope Oshunkeye, Executive Head of Marketing, Multichoice, Dr Busola Tejumola, Executive Head, General Entertainment Channels, MultiChoice Group; Ife Odedere, Category Lead, Guinness™ and Chukwuebuka Obi-Uchendu, host of Season 10 of Big Brother Naija during the press conference announcing Guinness™ as the Gold Sponsor of Season 10 of Big Brother Naija

Guinness™, Nigeria’s beloved stout renowned for its boldness, innovation, and cultural significance, has announced its partnership as a Gold Sponsor for the highly anticipated 10th season of Big Brother Naija (BBNaija), Africa’s premier reality TV show.

This collaboration signifies a powerful synergy between two iconic Nigerian brands. As BBNaija marks a decade of entertainment and cultural impact, Guinness™ is set to bring its signature boldness, authentic connections, and memorable moments to audiences across Nigeria and beyond.

Yinka Bakare, Marketing and Innovations Director at Guinness Nigeria, expressed enthusiasm: “We’re proud to be a Gold Sponsor for BBNaija Season 10. For 75 years, Guinness has represented originality and resilience in Nigeria. Our partnership underscores our commitment to celebrating authenticity, creative expression, and the vibrant diversity of Nigerian youth.”

The landmark season promises to deliver an even more immersive experience, featuring exciting house challenges, lively parties, and engaging in-show segments. Fans can anticipate exclusive activations, daring challenges, and unforgettable moments inside the house. Additionally, Guinness will host bold experiences both on the show and at local bars, infused with its signature vibe.

John Ugbe, CEO of MultiChoice Nigeria, also commented: “Guinness resonates with the passion and creativity of BBNaija’s audience. Their involvement this season enhances the experience and reflects our shared commitment to celebrating Nigerian culture and self-expression.”

As BBNaija continues to champion individuality and cultural relevance, Guinness aims to connect with millions of Nigerians in a bold, authentic, and refreshing way.

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