Google Rolls Out AI-Powered Search Feature in Nigeria, Kenya, and South Africa

 

Google has introduced AI Mode in Search, starting with users in Nigeria, Kenya, and South Africa, ushering in a new era of AI-enhanced search capabilities. This feature promises a more intuitive, comprehensive, and helpful experience by enabling users to ask complex, multi-part questions and receive more nuanced responses. AI Mode leverages multimodal inputs—text, voice, and images—for a more natural interaction.

Built on a customized version of Google’s latest Gemini 2.5 model, AI Mode enhances Search with advanced reasoning and better understanding of context. It simplifies the process of exploring intricate topics by breaking down user queries into subtopics, conducting simultaneous searches, and delivering deeper, more relevant results.

Alex Okosi, Managing Director of Google Africa, expressed enthusiasm about the rollout: “We’re excited to bring AI Mode to our users in the region. Whether planning a trip or exploring new concepts, AI Mode makes finding information easier and empowers users to discover a broader range of content.”

A key feature of AI Mode is its ability to handle detailed and multi-layered questions effectively. Users can interact via text, voice commands, or images—just tap the microphone icon or upload a photo to ask questions naturally. The AI-generated responses include direct links to web sources, encouraging further exploration.

 

Google emphasizes its commitment to maintaining the integrity of the open web. While AI Mode provides AI-driven summaries and insights, it still prominently displays traditional web links, guiding users to diverse websites for more information. Data indicates that AI-powered results increase engagement with a variety of online sources.

The AI Mode will be accessible as a new tab on Search results pages and within the Google app on Android and iOS devices.

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