LASAA Reinforces Commitment to Fair Regulation and Industry Growth

Lagos State Signage and Advertisement Agency (LASAA) has responded to recent concerns about a perceived resurgence of heavy-handed regulation and arbitrary enforcement within the outdoor advertising sector. While acknowledging these concerns, LASAA emphasized its dedication to maintaining fairness, fostering industry professionalism, and supporting sustainable growth in Lagos’s outdoor advertising landscape.

Addressing claims that LASAA plans to “wield the big stick,” the Agency highlighted its longstanding practice of engaging in dialogue and building partnerships with industry stakeholders.

Prince Fatiu Akiolu, LASAA’s Managing Director, stated, “The era of mutual suspicion is behind us,” adding that the Agency regularly hosts stakeholder forums, maintains cordial relationships with industry players, offers concessions such as discounts on vacant billboard charges, and seeks input from stakeholders before implementing major policies.

He clarified that LASAA does not compete with private operators but manages a limited number of state-approved advertising structures primarily used for government programs, public awareness campaigns, and regulatory oversight. The Agency’s core mandate remains focused on ensuring orderliness, public safety, and environmental aesthetics.

Regarding licensing and permits, Prince Akiolu explained that strict criteria are in place to ensure only qualified practitioners operate within the industry. He also addressed concerns about billboard oversupply, especially near military and police formations, noting that LASAA has imposed a moratorium on new registrations and permits since early 2025 to uphold industry integrity and elevate professional standards.

The MD emphasized that LASAA’s Health and Safety team conducts regular inspections to ensure installations meet engineering and safety standards, reducing risks to life and property.

He further explained that LASAA’s regulatory approach is primarily preventive, relying on monitoring, early warnings, and corrective measures, with enforcement acting only when necessary.

While acknowledging ongoing issues such as violations of spacing, setback, and structural regulations, Akiolu attributed these primarily to operator lapses rather than regulatory overreach. He urged industry associations like the Outdoor Advertising Association of Nigeria (OAAN) and licensed professionals to enhance self-regulation and collaborate in reporting infractions to improve Lagos’s safety, visual appeal, and economic vibrancy.

To restore urban order, LASAA has launched a comprehensive enforcement and cleanup campaign targeting unlawful advertising structures. Prince Fatiu stressed that outdoor advertising plays a vital role in shaping Lagos’s visual identity and called for industry responsibility.

He reaffirmed LASAA’s commitment to a balanced regulatory framework that safeguards investments, promotes transparency, and maintains the city’s aesthetic appeal.

The Managing Director reassured both the public and industry stakeholders that LASAA’s goal is not to stifle growth or penalize legitimate operators but to foster a fair, regulated, and sustainable outdoor advertising sector in Lagos. He emphasized his dedication to creating an environment that protects investments, public interests, and the beauty of Lagos.