Transpose Communications Boosts Global Brands at Gitex Nigeria 2025
Nigeria’s emerging advertising powerhouse, Transpose Communications Services Limited, is making a notable impact at Gitex Nigeria 2025 — Africa’s premier technology and innovation showcase. As one of Nigeria’s fastest-growing brand communication agencies, Transpose is leveraging strategic partnerships to deepen its footprint across African markets.
At the forefront of this dynamic agency is Ibizugbe Righteousness Peter, affectionately known as Bright Peter, Founder and CEO. Young, visionary, and driven, Bright Peter is committed to positioning Transpose as a vital bridge connecting bold brands with the vibrant African consumer landscape.
Partnering with Global Giants for African Growth
Ahead of Gitex Nigeria 2025, Bright Peter shared insights into the agency’s strategic focus: “Our partnership with Mitsumi Distribution is just one of many initiatives aimed at helping both local and international brands engage meaningfully with Africa’s diverse and energetic audience. We craft tailored advertising strategies that do more than sell — they build cultural connections.”
This approach has led to collaborations with notable brands such as GAC Motors, Alibaba, Yiwu Market, Global Accelerex, Guarantee Trust Bank, Nasco Foods, Puma, Techno Oil, and Mobil. Each campaign underscores Transpose’s strength in aligning brand messaging with the nuanced behaviors and preferences of African consumers.
“Every brand has a story,” Bright Peter emphasized. “Our job is to tell those stories in ways that truly resonate.”
From Humble Beginnings to a Bold Vision
Founded in 2020 and officially operational from March 2023, Transpose Communications has quickly garnered recognition for its innovative and creative approach. The company recently launched Transpose Outdoor Media and Technologies Ltd, a sister firm specializing in out-of-home advertising—covering transit ads, billboards, lamp posts, and other outdoor media.
Bright Peter explained his motivation: “We identified a gap—how international brands perceive Africa versus how Africans want to be engaged. Our mission is to bridge that gap by delivering fresh, culturally relevant, and globally competitive advertising solutions.”
This distinctive approach has helped Transpose attract high-profile clients, establishing itself as a trusted partner for brands seeking expansion into Nigeria and beyond.
Shaping Africa’s Advertising Future
With Gitex Nigeria 2025 providing a global platform, Transpose is positioning itself beyond traditional advertising. The company aims to be a strategic partner for brands viewing Africa not just as a growth market but as a continent rich with stories and authentic consumer realities.
“Africa is the next frontier for global business,” Bright Peter asserted. “Our role is to help brands not just operate here but thrive by forming genuine connections with the people.”
Offering services in brand strategy, creative advertising, digital marketing, experiential campaigns, influencer engagement, and public relations, Transpose helps clients maximize visibility and foster long-term loyalty.
Looking Ahead
As Gitex Nigeria 2025 concludes, Transpose Communications has demonstrated the strength of its partnerships and innovative solutions. Its active participation has highlighted its capacity to connect global brands with African audiences, reinforcing its mission to amplify brands across the continent.
More than just an agency, Transpose is emerging as a bold force shaping Nigeria’s advertising landscape. Under Bright Peter’s leadership, the company is on the path to becoming a household name in brand communications and a vital partner for local and international businesses seeking success in Africa.