Experts to Discuss AI’s Role in Shaping Future of Marketing in Nigeria at BJAN Conference
The upcoming annual conference of the Brand Journalists Association of Nigeria (BJAN) will spotlight the transformative impact of Artificial Intelligence (AI) on marketing workflows, with discussions centered on the opportunities and challenges AI presents across industries. The event is scheduled for November 28th at the Oriental Hotel, Victoria Island, Lagos.
Designed to foster engagement among stakeholders in branding, Integrated Marketing Communications (IMC), and related sectors, the conference aims to provide valuable insights into AI’s growing influence in the business landscape.
BJAN Chairman Mr. Daniel Obi announced that prominent industry figures will serve as guest speakers, including Cherry Eromosele, Executive Vice President of Group Marketing & Corporate Communications at Interswitch Group, and Folajimi Daodu, CEO of Vault Hills. Additionally, Lekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria (ARCON), will address the critical topic of “AI and Advertising Regulation in the Digital Age: Challenges and Opportunities.”
A panel comprising distinguished personalities from advertising, telecommunications, and banking sectors will delve deeper into AI’s implications, sparking discussions on ethical considerations, regulatory frameworks, and practical applications.
Chairing the event will be Mr. Udeme Ufot, Group CEO of SO&U, with other industry leaders expected to attend. Mr. Obi emphasized that AI is no longer a futuristic concept but a current reality reshaping industries and economies worldwide.
He stressed that the conference offers an essential platform for industry operators, public and private sector players, and academia to learn how to stay ahead of the curve, gain practical insights from experts, build capacity, and navigate ethical issues surrounding AI. The gathering promises valuable networking opportunities and a chance to explore how AI can be harnessed responsibly for sustainable growth.