People, Product & Code Launches to Transform Nigeria’s Tech Landscape and Boost Startup Visibility


Nigeria’s burgeoning tech ecosystem is poised for a major transformation with the debut of *People, Product & Code* (PPC), an innovative trade fair-style event designed to foster direct connections among tech talent, emerging startups, and key industry stakeholders. The inaugural edition is scheduled for Saturday, December 13, 2025, in Lagos.
Addressing two critical challenges in Nigeria’s digital economy—talent discovery and startup visibility—PPC offers a fresh alternative to conventional tech conferences. Instead of lengthy panels and speeches, it presents a vibrant, interactive marketplace where real-time networking, collaboration, and opportunities thrive.
“We aimed to create more than just another conference with endless panels,” said Omobolanle Antonia Ayoola, founder and CEO of People Advisor Limited and PPC convener. “This is a marketplace where innovation meets opportunity—startups can showcase their solutions, talent can demonstrate their skills, and businesses can connect instantly.”
Catering to a diverse ecosystem, PPC expects over 1,000 attendees, including developers, designers, entrepreneurs, students, and tech professionals. The event will feature over 50 software company exhibitors and collaborations with more than 30 universities and innovation hubs. It emphasizes hands-on engagement through live interviews to connect talent with opportunities, a startup product showcase, a hackathon to test developers’ problem-solving abilities, and a pitch corner where early-stage companies can present ideas to investors, mentors, and partners. By combining product displays, hiring opportunities, and investor engagement, PPC aims to serve as a launchpad for Nigeria’s next wave of innovation.
Conceived by Omobolanle Antonia Ayoola—an HR professional, tech entrepreneur, and founder of People Advisor Limited—the event reflects her passion for building equitable systems that bridge social and business gaps. Backed by partners such as Burge Africa and Xttreme LLC, PPC aspires to redefine Nigeria’s tech and startup ecosystem.
Learn more and register at www.peopleproductandcode.com