FirstBank to Launch Customized Financial Services for Customers with Disabilities
FirstBank is set to roll out specialized banking services designed for blind, partially sighted, and physically challenged customers across its network.
This move underscores FirstBank’s ongoing dedication to fostering financial inclusion and diversity. The bank’s initiatives include a strong focus on gender equality—boasting approximately 41% female employees and 37% women in management roles—and the establishment of the FirstBank Women Network, which aims to bridge the gender gap and promote women’s participation at all levels. Additionally, FirstBank’s membership with UN Women reflects its commitment to principles of equal opportunity, inclusion, and nondiscrimination, aligning with global standards on women’s empowerment.
Commenting on the new initiative, Patrick Akhidenor, Chief Risk Officer and Chairman of the FirstBank Sustainability Committee, stated, “Everyone deserves access to financial services, whether through physical or digital channels. We recognize this and are committed to providing accessible, affordable, and secure banking solutions for visually impaired and physically challenged customers, enabling them to manage their accounts independently.”
The rollout will occur in phases across all subsidiaries and branches. Key features include transaction documents in braille, audio, large print, and digital formats; ATMs equipped with high-contrast screens and voice prompts; and cards featuring tactile motifs and braille inscriptions for easy identification. Existing security measures like soft PINs and tokens will be enhanced to ensure secure access. Additionally, product brochures will be available in braille and audio to improve customer understanding and engagement.
FirstBank’s efforts align with Nigeria’s Central Bank’s financial inclusion policies and the UN Convention on the Rights of Persons with Disabilities, advocating for equal access to financial services for all.
Through this initiative, FirstBank aims to create a future where individuals with disabilities can independently manage their finances, setting a new standard for inclusive and ethical banking practices.