Amazon Enters Nigeria’s E-Commerce Market with Bazaar App, Promising Affordable Products
Global e-commerce leader Amazon has officially introduced its Amazon Bazaar app in Nigeria, marking a significant step toward enhancing online shopping experiences for Nigerian consumers.
The new app offers a wide selection of hundreds of thousands of affordable products spanning categories like fashion, home, and lifestyle. Designed to mirror the trusted Amazon experience, the Bazaar app is customized to reflect Nigeria’s local culture, shopping habits, and affordability needs.
Nigerian shoppers can enjoy the convenience of browsing through thousands of categories, reading verified reviews, and making secure payments with internationally accepted cards such as Visa, Mastercard, and American Express. Most products are priced under ₦15,000, with free delivery available on orders over ₦30,000.
The app features interactive shopping elements, including lucky draws, exclusive discounts, and promotional offers. New users are welcomed with a 50% discount on their first purchase, and ongoing deals and reward programs keep the shopping experience engaging and budget-friendly.
Aligned with Amazon’s global standards, the Nigerian platform guarantees authentic products, secure transactions, and reliable delivery within approximately two weeks. Customers also enjoy a 15-day free return policy and 24/7 multilingual customer support, including services in English and French. Transactions are conducted in Nigerian Naira (₦NGN), ensuring seamless local currency use.
Amazon’s entry into Nigeria underscores its commitment to expanding digital access and fostering growth in the African e-commerce landscape. The launch is expected to invigorate Nigeria’s online retail sector by providing consumers with more choices, better prices, and a trustworthy shopping environment.
Nigeria joins a list of countries, including the U.S., UK, France, Japan, Mexico, and the UAE, where Amazon’s Haul and Bazaar shopping models are making waves. The platform is now available in 14 new locations, such as Hong Kong, the Philippines, Qatar, and Argentina.
The Amazon Bazaar app can be downloaded now from the Google Play Store and Apple App Store. Nigerian consumers can start exploring thousands of affordable products today, heralding a new era of convenient and reliable online shopping.