Interswitch, FMN, Sahara Group, Other Top Brands Back BJAN Conference as Stakeholders Set to Converge on Nov 28
Nigeria’s foremost brands, including Interswitch, Flour Mills of Nigeria, Sahara Group, Nigerian Breweries, Checkers Custard, and several other leading companies, have pledged their support for the upcoming 2025 National Brands and Marketing Conference. The event is scheduled for Friday, November 28, 2025, at the prestigious Oriental Hotel in Lekki, Lagos.
Organized by the Brand Journalists Association of Nigeria (BJAN), this year marks the 13th edition of the conference. Themed: “AI and Future of Marketing Workflow: Disruption or Opportunity,” the event is recognized as one of Nigeria’s most influential platforms for knowledge sharing within the integrated marketing communications (IMC) industry.
The conference will gather key stakeholders and industry leaders from the IMC and related sectors to explore the transformative role of artificial intelligence in marketing practices.
Confirmed to deliver keynote addresses are Dr. Cherry Eromosele, Executive Vice President of Group Marketing & Corporate Communications at Interswitch Group, and Bethel Obioma, Head of Corporate Communications at Sahara Group. Their presentations will be further examined in a panel discussion aimed at deepening insights into the theme.
The session will be moderated by Adedayo Odulaja, Director of Research and Public Policy at Caritas Communications and General Secretary of BJAN. The panel will also feature notable tech experts and marketing professionals, including Dr. Seyi Akindeinde, Founder of Hyperspace Technologies, and Austin Onyebuchi Akosa, Chief Information Officer at UBA.
Supporting brands include LG Electronics, UBA, ARCON, Stanbic IBTC, Dangote, Rite Foods, Mouka Foams, Guinness Nigeria, Hyperspace, Oracle, Union Bank, Coke, X3M Ideas, AAAN, Multichoice, OAAN, Modion Communications, IT Labs, and SO&U.
This gathering promises to be a pivotal event for industry innovation, collaboration, and strategic insights into the evolving landscape of marketing in Nigeria.