Showmax and Baxi Collaborate to Make Subscription Payments Easier for Nigerian Viewers
Showmax has announced a new partnership with Baxi by Onafriq to enable seamless subscription payments for Nigerian customers. Starting December 22, 2025, users can conveniently pay for their Showmax plans directly through the Baxi app or Baxi POS agents, simplifying the process of subscribing and renewing their streaming services within a trusted financial platform.
Existing Showmax customers can log into the Baxi by Onafriq app, select and pay for any of Showmax plans including: Showmax Entertainment Mobile, Showmax Entertainment (All Devices), Showmax Premier League Mobile, Showmax Entertainment (All Devices) + Premier League Mobile, Showmax Entertainment Mobile + Premier League Mobile. This update allows customers to complete their entire subscription process within the Baxi app, delivering a more efficient payment experience.
Alternatively, existing customers with verified mobile numbers can top up their Baxi by Onafriq app or through its Baxi POS agent device to load funds directly into their Showmax account. These funds can then be used to pay for a Showmax plan.
For new customers, subscribing is also seamless. After creating a Showmax account on their mobile device, they will receive an OTP via SMS or WhatsApp, which allows them to verify their mobile number and immediately return to the app to top up and activate their subscription.
Speaking on the announcement, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said: “With these new payment options from Baxi by Onafriq, we are making streaming on Showmax more accessible, allowing our customers to pay quickly and securely through a trusted financial service provider. This is a significant step forward in our mission to deliver world-class streaming experiences for our customers”.
“This launch is about making entertainment access seamless,” said Mxolisi Msutwana, Managing Director, Anglophone West Africa, Onafriq. “By automating the renewal process, we are not only providing greater convenience for customers but also helping to drive the adoption of digital payments across Nigeria.”
With more people turning to digital services, Showmax is doubling down on its commitment to make it affordable and effortless for customers to access and stream the stories they love. By partnering with Baxi by Onafriq, a popular agent and digital payment network, Showmax is meeting subscribers where they already are.
This December, Showmax is spreading festive cheer with its “Let it snow” festive season campaign which features a content slate of the latest Showmax Originals reality series, The Real Housewives Ultimate Girls’ Trip: Africa; a new season of fan-favourite drama series: Bel-Air S4; blockbuster movies including Mission: Impossible – The Final Reckoning; a special documentary Wizkid: Long Live Lagos that follows the Grammy winning Nigerian musician from Lagos to London; live football action from the Premier League and many more.