FirstBank Launches Exclusive 500-Seat Premium Bleacher at Carnival Calabar & Festival 2025
FirstBank, the leading financial institution in West Africa and a key supporter of financial inclusion, has announced its official sponsorship of the Carnival Calabar & Festival 2025. As part of its involvement, the bank is set to introduce a groundbreaking feature that promises to transform the carnival experience — the very first private premium seating area at the event.
The centerpiece of FirstBank’s sponsorship is the creation of a 500-seat premium bleacher, crafted to offer attendees enhanced comfort, safety, and an elevated vantage point to enjoy the festivities.
Commenting on the initiative, Olayinka Ijabiyi, Acting Group Head of Marketing and Corporate Communications at FirstBank, stated that the carnival aligns with the bank’s First@Arts initiative, which is dedicated to supporting the creative arts value chain across Nigeria. He remarked, “We recognise the transformative power of the arts, including carnivals, in inspiring people and strengthening national unity. For more than 131 years, we have supported platforms that promote self-expression, social reflection and cultural exchange. Our investment in the Carnival Calabar & Festival demonstrates our commitment to preserving the nation’s rich cultural heritage through First@Arts.”
He further explained, “As part of our sponsorship this year, we are introducing the first-ever private 500-seater premium bleacher to further elevate the carnival experience. This exclusive seating is designed to provide exceptional comfort and an unforgettable viewing experience for attendees.”
Gabe Onah, Chairman of the Cross River State Carnival Calabar Commission, also praised FirstBank’s involvement. “FirstBank’s involvement is a strong demonstration of private-sector support for culture and tourism. This partnership not only enhances the overall quality of the carnival but also strengthens its global appeal,” he said.
The Carnival Calabar & Festival 2025 is promoted by Okhma Global Limited, the official marketer responsible for brand partnerships, promotional activities, and ticket sales. Okhma Global Limited has maintained a partnership with the Cross River State government for over a decade, playing a vital role in expanding the carnival’s commercial reach and international profile.