Jetour Nigeria Sign-On Seven Franchise with Reputable Dealers, as it Accelerates Nation Wide Expansion
By Daphne Uduneje
In a move to chalk up its market share in the Nigerian automobile industry, Jetour Nigeria has announced the appointment of seven most established and reputable automobile firms, as franchise of its brand, just as it moves to accelerate nationwide expansion.
This development comes on the heels of landmark achievements by the brand, which has been trending as the toast of the Nigerian market after emerging , the Fastest Growing Automotive Brand at the 2024 Nigeria Automobile Journalists Awards (NAJA ) awards ,as well as the crowning of the Jetour Dashing, as Nigeria’s Car of the year at the just concluded 2025 NAJA awards.
According to a statement made available to echo trends the newly unveiled dealer network include the following: Elizade Nigeria Limited, New Era Auto Vehicle Services Limited,Kojo Motors, Germaine Auto Centre.
Others are Tab Autos Limited,R.T. Briscoe Motors and Mandilas Motors.
The seven renowned accredited dealers are long-standing automobile companies with decades of experience in the Nigerian market, widely known for professionalism , reliability and strong after-sales support.
Industry analysts note that the calibre of the dealer lineup gives Jetour a strong competitive edge in a market where buyer confidence is closely tied to dealer reputation, spare parts availability and after-sales service capability.
In a statement, Jetour Nigeria said its market entry has been characterised by rapid expansion, growing showroom presence and increasing consumer acceptance. The brand’s recognition as Fastest Growing Automotive Brand at the 2024 NAJA Awards underscores the pace at which it has gained traction in Nigeria’s highly competitive auto space.
Further reinforcing its momentum, the Jetour Dashing SUV was named Nigeria’s Car of the Year 2025, outperforming rival models from long-established global brands. NAJA judges cited the vehicle’s bold design, advanced technology, safety features and strong value proposition, as well as its suitability for Nigerian roads and lifestyle demands.
With a robust dealer network and growing industry validation, Jetour Nigeria is positioning itself as a major force in the country’s SUV segment. Analysts believe partnerships with tested and trusted auto firms will be central to sustaining growth, enhancing customer experience and building long-term brand loyalty.
As competition intensifies, Jetour’s strategic dealer expansion and award-winning products signal a clear intent to redefine Nigeria’s evolving automotive landscape.