Valentine’s Day: Wema Bank Launches “Evolution of Love” Campaign

Following the launch of “ALAT: The Evolution,” Nigeria’s oldest indigenous bank and pioneer of Africa’s first fully digital bank, Wema Bank has introduced its 2026 Valentine’s campaign titled “Evolution of Love, powered by Wema Bank.”

Inspired by the “evolution” theme of its upgraded ALAT app, the campaign aims to celebrate the various forms of love experienced by customers and how these relationships have evolved over time. From self-love to friendship, romantic love to family bonds, this initiative offers a fresh perspective on Valentine’s Day—emphasizing that love extends beyond romantic relationships and creating a space for all Wema Bank customers to participate this season of love.

“Evolution of Love, powered by Wema Bank,” invites both new and existing customers across four categories: singles (self-love), friends (friendship), married couples, and those getting married this February (romantic love). Participants are required to create a Love Goal on the ALAT app and submit a 1-minute video on any social media platform sharing how their love journey has evolved over the years. Rewards include cash prizes, spa vouchers, vacations, expense-paid getaways, and for one couple getting married in February, a special performance at their wedding by a celebrity artiste, courtesy of Wema Bank.

Wema Bank’s MD/CEO, Moruf Oseni, shared insights into the bank’s approach to celebrating Valentine’s this year. He stated, “Love is central to delivering truly customer-centric service, and as a bank that prides itself on putting customers first, this is reflected in the thought, intentionality, and commitment we dedicate to everything we do at Wema Bank. We care deeply about our customers, and this year, we want to celebrate the journey of love across different categories that mirror their diverse experiences—from friendship and marriage to self-love.”

He added, “This Valentine’s, we aim to acknowledge every love journey. We invite all customers with stories to share. For singles and friends, our goal is to promote genuine friendship and self-love. For families and couples, we hope to strengthen bonds by reminding them of how far they’ve come. And for those planning to marry, we’re adding a memorable touch to their wedding with a celebrity performance. Ultimately, we want every Wema Bank customer to feel loved this season and beyond.”

Interested participants should submit a 1-minute video sharing their love story, including the person with whom their love has evolved, and post it on social media using #ALATEvolutionofLove while tagging @alat_ng and @wemabank.

To qualify, customers must activate SAW, the Voice Banking virtual assistant on the upgraded ALAT app, create a personal or group “Love Goal,” fund it, and make transactions with their ALAT or Wema card between February 1 and February 10.

For more details on the qualification criteria, visit wemabank.com/love.