Nutrify Launches Run Club That’s Turning Fitness Into a Movement
Nutrify is proud to announce the launch of its groundbreaking Nutrify Running Club, a community-driven initiative designed to promote holistic wellness, active living, and social engagement across Nigeria. The programme aims to create a supportive environment where fitness enthusiasts and health-conscious individuals can come together to pursue their wellness goals.
The inaugural event took place in Ikoyi, featuring a structured run across the iconic Lekki-Ikoyi Link Bridge. Led by experienced fitness professionals, the session combined energising warm-ups, guided pacing, and post-run recovery activities. The event attracted around 40 participants, including notable wellness figures such as Kemen, CEO of Purefitness Africa, and Mayowa Morgan, founder of Tabata FitFest, who led warm-up sessions and served as flag bearers during the run, adding credibility and energy to the initiative. Media veteran Mr Yinka Adebayo, Group Executive Director of Omincom Media Group Weca, and other dignitaries also participated in the run.
Atinuke Agbeniyi, Assistant Brand Manager, Nutrify, expressed enthusiasm about the programme: “Our Nutrify Running Club is more than just a fitness initiative; it’s a movement towards building a healthier, more connected community. We are committed to creating a platform where individuals can embrace an active lifestyle, supported by nutrition and community spirit. This is just the beginning — our goal is to expand into larger wellness festivals that integrate fitness, nutrition, and lifestyle activities.”
Nutrify products were thoughtfully integrated into the event, with participants enjoying Vitamin C refreshments and support from Joint Ease supplements. The club is designed to be inclusive, welcoming individuals of all fitness levels, from beginners to seasoned runners.
Looking ahead, Nutrify plans to expand the programme across Nigeria, forming partnerships with fitness experts, gyms, and community organisations. The long-term vision includes evolving the running club into a full-scale Nutrify Wellness Festival, combining various health and lifestyle activities, and establishing it as a flagship annual or bi-annual event.
About Nutrify:
Nutrify is dedicated to promoting holistic wellness through innovative products and community initiatives. By fostering active lifestyles and healthy habits, Nutrify aims to make wellness accessible and enjoyable for everyone.