Guinness Nigeria Champions Nigerian Culture with Orijin’s Return to Ojude Oba 2026
Guinness Nigeria Plc has announced that Orijin will return as the official alcohol sponsor of the 2026 Ojude Oba Festival, reaffirming the company’s ongoing dedication to celebrating and preserving Nigerian culture through one of the nation’s most iconic cultural events.
The announcement was made during a press conference in Ijebu-Ode, where media representatives, cultural stakeholders, traditional leaders, and members of the Ojude Oba Festival Committee gathered to reveal plans for this year’s partnership and Orijin’s cultural activation ahead of the eagerly awaited festival.
Building on last year’s “The Roots Run Deeper” platform, which explored identity and reconnecting with heritage, this year’s collaboration shifts the focus towards how culture and identity are expressed today.
At the press conference, Rotimi Odusola, Corporate Relations and Legal Director of Guinness Nigeria Plc, stated: “Ojude Oba represents pride, heritage, and the richness of our cultural identity. At Guinness Nigeria, we are proud to continue supporting platforms that celebrate the essence of who we are as Nigerians. Through Orijin, we remain committed to creating experiences that honour culture while connecting meaningfully with consumers and the communities we serve.”
Rooted in African originality and cultural expression, Orijin’s association with Ojude Oba reflects the brand’s enduring link to tradition, community, and authentic Nigerian experiences. This year’s partnership aims to deliver immersive cultural moments that highlight the vibrancy and communal spirit that characterise the festival.
Professor Fassy Yusuf, Coordinator of the Ojude Oba Festival Organising Committee, welcomed the partnership, noting that:
“Partnerships like this are essential to preserving and elevating our cultural heritage, and they ensure that festivals like ours continue to thrive and remain relevant for future generations. The private sector has a vital role to play in keeping our traditions alive, and we are grateful for partners who show up year after year with genuine respect for what this festival represents.”
As part of its wider commitment to Nigerian communities and culture, Guinness Nigeria continues to invest in platforms celebrating music, entertainment, creativity, and traditional heritage across the country, guided by its purpose to help Nigerians celebrate life, every day, everywhere.