Mondelēz Names Ayman Fahmy as New Cadbury West Africa MD

Mondelēz International, one of the world’s foremost snacking companies with iconic brands such as Cadbury, OREO, Bournvita, and Halls, has announced the appointment of Ayman Fahmy as Managing Director for West Africa. The appointment, which took effect from 15 May 2026, positions Ayman at the helm of the company’s business operations in the region, with a mandate to accelerate market expansion across West Africa.

In addition to his regional responsibilities, Ayman will oversee Cadbury Nigeria PLC, the company’s listed Nigerian subsidiary, renowned for manufacturing beloved local brands including Cadbury Bournvita, Cadbury 3 in 1 Hot Chocolate Drink, TomTom, and Buttermint. Having previously served as interim Managing Director, Folake Ogundipe now resumes her role as Financial Director, continuing to support the strong management and performance of Nigeria’s business.

Ayman Fahmy is a seasoned FMCG executive with over 25 years of experience, including notable roles driving transformational growth across Africa. His most recent position was General Manager at Shan Foods, where he led operations across the Middle East, Levant, and Africa regions. Prior to that, he built an impressive career at Reckitt Benckiser, serving as General Manager for GCC, Levant, and Southern and Central Africa. During his tenure, he expanded the business significantly through Go-To-Market re-engineering, distributor expansion, and strategic retailer partnerships.

Hisham Ezz El-Arab, President for Sub-Saharan Africa at Mondelēz International, commented: “Ayman brings the operational depth and commercial rigour we need to strengthen our route-to-market capabilities and engage more consumers with our products across West Africa. His appointment will advance our growth ambitions and solidify our category and snacking leadership across the dynamic West African market.”

Earlier in his career, Ayman achieved notable success at Procter & Gamble, rising to the position of Commercial Vice President Nigeria — delivering double-digit growth — before managing a large, multi-category business across the Arabian Peninsula and Pakistan. His expertise includes establishing operations, transforming distribution models, and scaling businesses across complex multi-market environments.

With a strong background in Go-To-Market transformation, capability building, and organisational culture, Ayman has delivered remarkable results — from quadrupling direct distribution coverage in Egypt to building high-performing teams across Africa, the Middle East, and Asia.

He holds a Bachelor of Science in Mechanical Engineering from the American University in Cairo and completed the International Baccalaureate at the United Nations International School, New York.

His appointment underscores Mondelēz International’s ongoing commitment to strengthening its leadership and presence in key markets across Sub-Saharan Africa.

The statement was issued by Frederick Mordi, the company’s Head of Corporate Communications and Government Affairs.