Tomi Davies and Dr. Victor ‘Gbenga Afolabi to Unveil Africa’s First Ad-Agency GPT at MarkHack 5.0
MarkHack 5.0, Nigeria’s premier conference for marketing, media, and technology, will host the historic unveiling of Ad-Agency GPT—Africa’s first generative AI platform specifically designed for marketing and advertising agencies.
The platform will be introduced by Tomi Davies, Collaborator-in-Chief at TVC Labs and founding President of ABAN, alongside Dr. Victor ‘Gbenga Afolabi, Group CEO of GDM Group. The event is scheduled for Friday, 5 June 2026, at the Oriental Hotel, Victoria Island, Lagos.
Ad-Agency GPT signifies a transformative leap in marketing infrastructure across the continent. Engineered as a comprehensive, end-to-end intelligent system, it streamlines the entire agency workflow—from interpreting client briefs and generating culturally calibrated copy, to campaign planning, strategic scenario development, and content validation. Its integrated architecture empowers agencies of all sizes to operate with the sophistication, speed, and strategic depth traditionally reserved for large international networks.
At its core, the platform embeds deep contextual intelligence. By encoding African consumer behaviour, regional language nuances, FMCG activation models, and cultural dynamics, Ad-Agency GPT delivers outputs that are inherently market-ready—addressing a key limitation of generic AI tools that often lack local relevance. Moreover, it enables teams to retain and build upon institutional knowledge, ensuring continuity, learning, and ongoing refinement across campaigns.
This year’s conference, themed “The Culture Algorithm: AI × Human Experience,” will gather leading voices from marketing, technology, policy, and the creative industries to explore how AI is reshaping culture, identity, and decision-making. Within this context, the unveiling of Ad-Agency GPT marks a pivotal shift—from AI as merely a tool, to AI as the foundational infrastructure for marketing execution in Africa.
Attendees will have the opportunity to witness live demonstrations of the platform, including campaign ideation, multi-format content generation, and culturally adaptive strategy development. These sessions aim to provide practical insights into how agencies can accelerate workflows, elevate creative outputs, and craft campaigns that resonate across diverse African markets.
Ad-Agency GPT will be launched with an open-access model, allowing immediate adoption across the ecosystem. A Pro tier—featuring enhanced capabilities such as increased output capacity, collaborative workspaces, and access to GDM Group’s proprietary campaign playbooks—will be introduced as the platform evolves. This phased roll-out positions Ad-Agency GPT not just as a productivity tool, but as a long-term operating system for agency growth and competitiveness.
The unveiling at MarkHack 5.0 underscores the conference’s role as a catalyst for industry transformation. It affirms GDM Group’s leadership in advancing AI-driven marketing innovation across Africa.