That Good Media Set to Unveil TGM Academy with Industry Leadership Roundtable
That Good Media (TGM), one of Nigeria’s foremost public relations and strategic communications agencies specialising in talent management, influencer sourcing, personal branding, media relations, and reputation management, has announced the upcoming launch of TGM Academy — Nigeria’s first institution solely dedicated to the professional development of talent managers.
Scheduled to open its doors in September 2026, the Academy aims to equip aspiring and practising talent managers with the skills, knowledge, and industry exposure required to support Nigeria’s burgeoning creative economy.
Prior to the official launch, That Good Media will host the Talent Management Leadership Roundtable on 28 July 2026 at Abora Suites, Eko Hotel and Suites, Victoria Island, Lagos. Organised in partnership with the Lagos State Ministry of Tourism, Arts and Culture; Megowa — a digital platform connecting Nollywood talent with opportunities, training, and resources across Africa’s creative landscape; and the French Consulate under the leadership of His Excellency Marc Fonbaustier — the event is by invitation only. It will assemble a carefully curated audience of senior talent managers, entertainment executives, brand leaders, diplomats, cultural institutions, media professionals, creatives, and key decision makers shaping the future of Nigeria’s creative industry.
Under the theme, “Talent Management as Critical Infrastructure for Cultural Exchange and the Creative Economy,” the roundtable will examine the evolving role of talent management as a strategic driver of commercial growth, international collaboration, and cultural exchange. Participants will explore how professional management contributes to the long-term success of creatives, what brands seek prior to partnerships, the importance of building trusted relationships with corporate organisations, and how diplomatic missions and international cultural institutions engage with Nigeria’s creative sector through cultural exchange programmes, festivals, and global collaborations.
Nigeria has established itself as one of Africa’s leading creative hubs, producing globally recognised artists, actors, filmmakers, influencers, and creators. Despite the industry’s remarkable growth, there remains a significant gap in the professional infrastructure supporting creative talent. While talent management is increasingly vital for helping creatives access international opportunities, sustain careers, and generate long-term commercial value, the profession has lacked structured education, recognised standards, and dedicated capacity-building platforms. TGM Academy was founded to address this gap by professionalising talent management as a recognised career path and developing a new cadre of globally competitive managers capable of strengthening Nigeria’s creative ecosystem.
The roundtable will serve as a high-level forum for honest conversations about the future of talent management and its role in driving the creative economy. Discussions will cover how professional management contributes to the long-term success of creatives, what brands look for before engaging in partnerships, how managers can foster trusted relationships with corporate entities, and how diplomatic and international organisations participate in cultural exchange programmes. The event will also explore the skills, standards, and ethical frameworks necessary for Nigerian talent managers to succeed on the global stage.
Insights gathered during the roundtable will directly influence the curriculum, partnerships, and learning framework of TGM Academy ahead of its launch. Beyond shaping the Academy’s programmes, the discussions aim to produce practical recommendations that enhance collaboration among creatives, brands, talent managers, media organisations, diplomatic bodies, and international partners.
Additionally, the event will mark the official launch of the TGM Academy Scholarship Fund, an initiative designed to ensure talented aspiring talent managers can access world-class professional education regardless of financial constraints. Through the Scholarship Fund, corporate organisations, development agencies, diplomatic missions, foundations, and industry leaders will be invited to sponsor deserving candidates, reinforcing a collective commitment to building a more inclusive and sustainable talent management ecosystem capable of supporting Nigeria’s creative economy for generations to come.
The event will also introduce Megowa as a strategic digital platform designed to connect talent, managers, brands, cultural institutions, and international stakeholders within a trusted professional network. As TGM Academy develops talent management professionals, Megowa will provide the infrastructure to facilitate access to international opportunities, foster strategic partnerships, and enhance Nigeria’s presence within the global creative industry. Discussions with diplomatic missions and international organisations will explore how the platform can support cultural exchange, cross-border collaborations, and Nigeria’s international cultural influence.
The launch of TGM Academy marks a significant milestone in Nigeria’s creative evolution, positioning talent management as a recognised profession and establishing the institutional structures necessary to nurture the next generation of creative leaders and elevate Nigeria’s global cultural standing.