SBI Media Turns Milestone into Community Impact with Health Outreach in Lagos
SBI Media, Nigeria’s premier independent media agency, commemorates 13 years of transforming marketing communications both locally and internationally. The milestone is marked not only by business achievements but also by a commitment to giving back to the community.
To celebrate, SBI Media hosted a community-focused event in Kosofe, Lagos, where thousands of residents benefitted from a health outreach initiative. The event provided vital health services, including medicated glasses to address presbyopia, health vitals checks, medical advice, and guidance, demonstrating the agency’s dedication to impactful social responsibility.
Speaking on the anniversary, Rotimi Bankole, Managing Director/CEO of SBI Media, remarked:
“Our 13th anniversary is a celebration of how far we have come, but more importantly, how deliberately we have evolved. We have expanded our reach, embraced technology and continuously challenged ourselves to deliver smarter solutions for our clients.
However, growth for us is not only about business. We believe the value we create should extend into society. That is why this anniversary is also an opportunity to give back meaningfully to the Kosofe community.
As we look ahead, we remain committed to staying ahead of the curve, shaping the industry’s ecosystem and creating meaningful impact for our clients, our people and the communities we serve.”
The outreach underscored SBI Media’s core belief that influence should transcend the boardroom and campaign strategies to make tangible differences in society. Kayode Olowoyeye, Group General Manager, added:
“As we celebrate 13 years of SBI Media, we wanted to do something that goes beyond marking another year in business. We wanted to create an experience with a real immediate impact on people. Seeing thousands of members of the Kosofe community come out to have their health vitals checked, receive medical advice and get glasses to help improve their vision made this initiative particularly meaningful for us. It reinforces our belief that the growth of a business should also translate into value for the communities around it.”
Community leader Adebisi Yusuf expressed her gratitude, stating:
“We are very grateful to SBI Media for coming into our community and organising this medical outreach. It has been very impactful for our people, especially those who were able to receive significant medical advice and attention. We truly appreciate SBI Media for thinking of the community as part of its anniversary celebration. We hope to see more initiatives like this carried out within our community in the future.”
Since its inception in Nigeria 13 years ago, SBI Media has evolved from a local agency into a global marketing powerhouse, with operations across Africa, Europe, North America, and Asia. The agency has collaborated with top brands across sectors including aviation, telecommunications, FMCG, financial services, fintech, mobile technology, gaming, electronics, healthcare, insurance, e-commerce, and NGOs.
Its service offerings have expanded to include media planning and buying, public relations, digital marketing, experiential marketing, creative strategy, content production, influencer marketing, and talent management. The journey of SBI Media exemplifies continuous reinvention, adapting to technological advances and shifting consumer behaviors in an increasingly complex media landscape.
As artificial intelligence reshapes brand strategies, SBI Media is positioning AI at the core of its next growth phase. The agency is integrating AI-driven insights, audience intelligence, content creation, and campaign optimization to empower brands to make smarter decisions, respond swiftly, and deliver greater impact.
Recognized consistently by RECMA as Nigeria’s No. 1 independent media agency, SBI Media is poised for the future—leading with innovation, creating measurable impact, and shaping the next chapter of marketing communications.
