“We Are Not a Scam”: QNET Explains Its Business Model and Measures to Address Brand Misuse in Nigeria

QNET has outlined measures to address the misuse and misrepresentation of its name and products in Nigeria, including cooperation with authorities, public education initiatives and disciplinary action against independent distributors who breach its standards.

Speaking at a media engagement in Lagos ahead of the QNET Product Expo, held on 13 and 14 November at the Pleasant Event Centre in Ikeja, Cherif Sarr, QNET’s Regional General Manager for Central and West Africa, said the company was concerned about individuals using its name to promote fake job offers, guaranteed income, overseas travel and illegal migration.

The company said it is not a scam, ponzi or recruitment agency, and does not provide employment, visa sponsorship, travel or relocation services.

“Anyone who asks for money in exchange for a job or promises overseas travel through QNET is not representing us. They are trying to defraud you,” the company said in its media briefing.

QNET advised the public not to borrow money, surrender identity documents or pay fees based on promises of employment, travel or guaranteed earnings. It encouraged people to verify claims through official channels and report suspicious activity.

The company said its business is based on direct selling, with independent distributors earning commissions from product sales rather than recruitment. It added that the opportunity is not salaried employment and that earnings are not guaranteed. QNET said its products are available on its website.

Its product range includes LifeQode and EDG3 Plus nutritional supplements; Amezcua wellness devices; personal care products such as Physio Radiance, Belite and BioSilver; HomePure air purifiers and water filtration systems; and watches and jewellery from Bernhard H. Mayer and Cimier.

QNET said it engages with Nigerian authorities and stakeholders, including the Federal Competition and Consumer Protection Commission (FCCPC), the Economic and Financial Crimes Commission (EFCC) and the Department of State Services (DSS). It also reported holding workshops with INTERPOL on cooperation against scams involving the misuse or misrepresentation of its name and products.

The company reported that it took 298 disciplinary actions against non-compliant independent distributors in 2024. In 2025, it lodged 35 official complaints with law enforcement, which it said resulted in a criminal conviction. Between 2025 and 2026, QNET said it terminated 141 distributor accounts, targeting those facilitating illegal cross-border movement.

Other measures cited by the company include strengthening its ‘Know Your Customer’ and ‘Know Your Business’ processes, publishing information about its Code of Conduct, and using an accreditation system intended to ensure independent distributors meet its standards before opening independent offices.

Its public education initiatives include the “QNET Against Scams” and “Say NO!” campaigns, the Mama Campaign and the FinGreen financial literacy programme. The company said these efforts have helped young people and women recognise fraudulent schemes and make informed financial decisions.

QNET also urged the public to distinguish it from other entities, saying it is not affiliated with IGNITE, which it described as a separate entity.

Journalists and members of the public can contact the company’s Compliance Office at network.integrity@qnet.net or via WhatsApp at +233 256 630 005. QNET said it would continue working with authorities and stakeholders to support consumer protection and address deceptive claims.