FlashChange Names Music Stars Rybeena and Shoday as Brand Ambassadors

FlashChange, a rapidly growing digital asset management and cross-border payments platform in Africa, has announced its partnership with two prominent music artists, Rybeena and Shoday, who will serve as its official brand ambassadors. This strategic collaboration aims to strengthen FlashChange’s engagement with Nigeria’s vibrant youth demographic while fostering innovation within the financial technology space.

The partnership is a key milestone in FlashChange’s vision to merge lifestyle, entertainment, and financial empowerment. It is part of the #ShareUpdate campaign, which encourages Nigerian youth to share vital information and success stories, aligning with the cultural fabric of sharing and connectivity.

Bidemi Oke, CEO of FlashChange, expressed enthusiasm about the collaboration: “We see music as a universal language that resonates deeply with young people. Rybeena and Shoday embody the energy and authenticity we want to showcase through this campaign. Their involvement helps us build trust, expand our reach, and provide secure, seamless financial services that meet the needs of Africa’s next generation.”

With an expanding user base, FlashChange has established itself as a trusted platform for managing digital assets, cross-border payments, and everyday financial transactions. Partnering with these talented artists aims to deepen engagement with Nigeria’s Gen Z and millennial audiences—demographics that are pivotal to the future of music and fintech adoption.

Rybeena and Shoday will feature prominently in FlashChange’s upcoming marketing campaigns, digital activations, and community initiatives, blending music, technology, and culture to foster stronger connections with users.

As FlashChange embarks on this exciting new chapter, it reaffirms its commitment to simplifying digital finance, inspiring creativity, and empowering Africa’s youth to achieve their aspirations.