Human Creativity, Not Replaced by AI: Goodluck, Others Advocate Ethical Use of Technology
As Nigeria’s media landscape navigates the rapid rise of artificial intelligence (AI), a recent virtual panel discussion organized by Pan-Atlantic University emphasized the importance of responsible AI use. Titled “AI with Integrity: Exploring Responsible Ethical Use of Artificial Intelligence in Nigeria’s Media Industry,” the event brought together industry experts, journalists, and creatives to examine how AI is shaping storytelling, innovation, and truth in media.
Dr. Lakinbofa Goodluck, Public Relations Manager at MTN Nigeria, shared insights on AI’s potential when used ethically. He emphasized that AI should be viewed as a tool for empowerment rather than replacement.
“AI is like a personal assistant that was once exclusive to the wealthy,” Goodluck explained. “Today, it’s accessible to everyone, boosting productivity and creativity. But we must remember, it’s a support system—not a substitute for human ingenuity.”
He referenced Marshall McLuhan’s theory of technological extension, noting that every innovation extends human abilities but can also diminish other faculties. “AI can help us create and analyze faster,” he said, “but overdependence risks weakening our capacity for deep thinking and genuine emotional connection.”
Goodluck warned against relying solely on AI for content creation, stressing that machines can mimic tone but cannot replicate genuine emotion or meaning. “Content is not just words; it’s about connection,” he said. “Humans bring empathy and authenticity that machines simply can’t produce.”
He advocated for “AI transparency,” urging media organizations to disclose how much AI contributes to their output. “Honesty about AI’s role fosters public trust and helps audiences discern what’s human-made versus machine-generated,” Goodluck added.
The panel highlighted the need for regulation, ongoing training, and AI literacy in Nigeria’s media sector. Goodluck emphasized that understanding AI’s workings is vital for identifying misuse and misinformation.
Concluding, he reminded media practitioners that AI is a tool—its value depends on human oversight. “Ultimately, truth, empathy, and the human touch will always define impactful storytelling,” he said.
The event ended with a consensus: Nigeria’s media future lies not in rejecting AI but in embracing it ethically, with integrity and responsibility guiding its integration.