Imperio Cosmetics Unveils Hair Harmony with Immersive Lagos Event
Nigerian beauty innovator Imperio Cosmetics has officially launched its new texture-specific haircare line, Hair Harmony, with a unique experiential event held at the Alcove Event Spaces in Lagos. As Africa’s hair products market nears a $1.56 billion growth forecast, the company’s latest offering aims to address the diverse needs of African hair through an engaging, consumer-centric approach.
Breaking away from traditional product launches, the event featured five interactive stations where guests—including beauty professionals, content creators, trichologists, and public figures—could observe, test, and evaluate the Hair Harmony range firsthand. Notable attendees included Omowumi Dada, Hauwa Magaji, Oyin Ademii, Temilade Ladejobi, and digital creators such as Fikunmi, Sayoo, Sharon Emphraim, Ejiro Arure, Akinremi Mariam Folasade, Lizzy Agwazie, Sewapelumi, Doctor Adefunke, Faizah (_teenih), and Debby.m.
Experts from the brand’s scientific team, including trichologist Adenuga Adeola, formulation specialist Ms. Azhar Jomaa, and Marketing Director Roseline Abaraonye, addressed questions about the science behind Hair Harmony. Ms. Abaraonye explained, “The idea was to create products that truly respond to the realities of African hair.” She emphasized that the range was developed with a deep understanding of African hair textures, moisture needs, and daily care routines.
Ms. Jomaa highlighted the formulation versatility, noting that while the products are primarily designed for African hair and skin types, some items can be used on synthetic hair to enhance shine or restore curls. Adenuga Adeola stressed the importance of personalized application: “If hair is coarse, you may need more product. If fine, you need less. It is about adjusting to your hair.” Loctician Charles advised guests with locs and finer hair textures on product quantities, recommending leave-in conditioners for strength and to prevent snapping.
The event, hosted by Omajaybrand, also featured engaging games such as hair trivia and Tic Tac Toe, fostering a fun and educational atmosphere that aligned with the brand’s mission to make haircare both accessible and informative.
The Hair Harmony product lineup unveiled at the launch includes a Strengthen Shampoo, Rosemary Oil, a Hair Mist with aloe vera and rosemary extract utilizing nano scent technology, Leave-In Conditioner, and Hair Food. Growth Brand Manager Esther Ahamba described the range as inclusive by design. She confirmed that the products work well with synthetic hair, sharing, “Tests on wigs had produced favourable results. The leave-in conditioner restored curls and shine, and the hair oil added extra sheen.”
Naomi Concordia Atafiri-Biyang, Head of Digital Marketing, provided practical tips on incorporating Hair Harmony into regular routines, recommending washing twice a month along with the full product range for optimal hair health.
Beyond the product stations, guests enjoyed access to a Lounge and Play area, featuring a Gem Bar where attendees could craft personalized hair accessories. Fikunmi expressed that the station added a meaningful, fun element to the event: “It was fun to create something personal while learning about the products.”