Industry Leaders Gather as Feyi Olubodun Speaks at MediaConsortium Conference Sept 18
Renowned marketing expert and CEO of Open Squares Africa, Feyi Olubodun, will serve as the keynote speaker at the upcoming 3rd MediaConsortium Conference (MCCA) scheduled for Thursday, September 18, 2025.
Themed **“Defining Value in the Modern Market: Beyond Price, Quality, Experience, and Ethics,”** the conference will take place at the Lagos Chamber of Commerce and Industry (LCCI) in Alausa, Ikeja, Lagos, beginning at 10 a.m.
Olubodun, a respected industry thought leader and seasoned brand strategist, brings years of experience in brand development and management. Formerly the CEO of InsightPublicis, he will share insights through his keynote address on how brands can navigate the evolving landscape of value perception.
According to the organizers, MediaConsortium Conference, the traditional pillars of value—price, quality, experience, and ethics—are now complemented by a more complex understanding driven by modern consumer expectations. In today’s dynamic global marketplace, stakeholders demand a multi-dimensional approach to value that transcends conventional metrics. To remain competitive, brands must redefine what value means in this new era.
The event is expected to draw key industry players and stakeholders for engaging discussions aimed at enhancing consumer and brand engagement. Confirmed participants include notable marketing communications professionals such as Obinna Ojekwe, Marketing Lead at Hydrogen; Yinka Femi Opadere, Head of Online Media at Globacom; and Samuel Akinrimisi, New Product Development Lead at EKo Supreme Resources Nig. Limited.
Organized by MediaConsortium, a prominent publication in branding, business, and marketing sectors, the conference seeks to foster dialogue and collaboration among industry leaders on critical issues affecting integrated marketing communications and related fields.
This year’s edition follows a successful inaugural event in 2023 at the Sheraton Hotels and Suites, Ikeja, and the second edition held at the LCCI, Ikeja.