MAGGI Celebrates Africa’s Culinary and Digital Creativity with MAGGIVerse 2.0
Nestlé Nigeria’s flagship culinary brand, MAGGI, has once again demonstrated its leadership in nurturing Africa’s creator economy through the successful second edition of the MAGGI Creators Conference, themed “The MAGGIVerse 2.0.”
Held from November 1-2, 2025, at the Landmark Event Centre in Lagos, the two-day gathering brought together a diverse group of digital storytellers, food influencers, and entrepreneurial creatives from across West and Central Africa. The event served as a dynamic hub for knowledge-sharing, collaboration, and inspiration, highlighting how storytelling, innovation, and cultural expression are shaping Africa’s digital and culinary landscapes.
In her opening remarks, Funmi Osineye, Category Marketing Manager for Culinary at Nestlé Nigeria, emphasized the brand’s dedication to empowering local creators:
_“The creator economy in Africa is transforming how stories are told, livelihoods are built, and communities are connected. Through the MAGGIVerse, we’re helping creators turn passion into purpose, fostering a vibrant ecosystem that celebrates culture, innovation, and collective growth.”_
Building on the momentum from its inaugural event in 2024, this year’s conference featured insightful panels, hands-on workshops, and masterclasses focusing on storytelling, brand development, and monetization strategies in the digital space. Notable sessions included a TikTok Masterclass on content algorithms and authentic influence, as well as discussions on “The Palette of Digital Content,” featuring prominent influencers such as Sisi Yemmie, Noble Igwe, Dr. Jamila Lawal, and Gina Ehikodi-Ojo.
Mrs. Iquo Ukoh, a seasoned marketing executive and former Nestlé director, delivered a keynote emphasizing the importance of authenticity in food storytelling:
_“As Africa’s culinary culture evolves, preserving traditional dishes and presenting them genuinely online is vital for maintaining our culinary heritage.”_
Digital food creator and Guinness World Record holder Brian Nwana shared insights on “The Future Plate,” emphasizing consistency, data utilization, and seasonal trends—especially with upcoming festivities like Detty December, which offers prime opportunities for trending food content.
Ghanaian lifestyle influencer Kojo Junior praised the conference as a vital platform for cross-border collaboration and creative exchange, describing it as a bridge that connects creators across African nations.
Vivian Chuene, TikTok’s Publisher Partnerships Lead for Sub-Saharan Africa, highlighted the global interest in African content:
_“The world is watching African creators. Now is the perfect time to position our storytellers to meet rising international demand.”_
A major highlight was the announcement of 12 new MAGGI Food Ambassadors, including Sisi Yemmie, Ify’s Kitchen, Geenafoodiesandspice, Dr. Jamila Lawal, and Brian Nwana, among others. These ambassadors symbolize the next generation of culinary innovators shaping authentic African food narratives online.
Additional new ambassadors include Anisah Lawal (the.chefnisah), Mariam Buhari (Fabulous_nosh_and_recipes), Egbe Chukwualuka (cookwith_aluks), Okeke Oluebube (cookwith_mimii), Samira Abdullahi (Samrahs_cuisine), Zainab Saad Ahmed (Hanan_malab), and Yasmine Mansur (Yasmieen_ymb).
Reflecting on the event’s significance, Osineye stated:
_“The MAGGIVerse embodies limitless creativity. By connecting creators, innovators, and storytellers, MAGGI is shaping a future where African voices inspire the world—one meal, story, and post at a time.”_
Now in its second year, the MAGGI Creators Conference continues to serve as a catalyst for Africa’s digital and culinary growth—fostering community, sparking innovation, and reinforcing MAGGI’s legacy as a brand that nourishes both body and creativity.