NEMCEA 2025 to Host AI Masterclass and DG Roundtable

By Azeez Disu

The Electronic Media Content Owners Association of Nigeria (EMCOAN) has officially announced the details for the fourth edition of the Nigeria Electronic Media Content Exhibitions and Awards (NEMCEA 2025).

Scheduled for September 16th and 17th, 2025, at the prestigious Radisson Blu Hotel in Ikeja, Lagos, this year’s event promises to be a landmark gathering for media professionals, content creators, and industry leaders from across Nigeria, Africa, and beyond.

The central theme for NEMCEA 2025 is “Sustainable Content Creation in a Fragmented Media Landscape,” addressing the critical challenge of creating and monetizing high-quality content amidst scattered audiences across countless platforms and devices.

The conference will feature thought-provoking panel sessions and discussions on vital topics such as audience engagement, cross-sector collaboration, content monetization, and technology-driven storytelling.

Mr. Adeniji Omirin, President of EMCOAN, highlighted the rapid growth and significance of the event, stating, “This year marks the 4th edition of NEMCEA, and we are proud to say that in just a few short years, this initiative of the Electronic Media Content Owners Association of Nigeria (EMCOAN) has become one of the most important events in the media, content, and creative economy space in Nigeria.”

Omirin further emphasized EMCOAN’s commitment to the industry’s evolution: “Our mission has always been to protect the interests of content owners, promote local content, and create platforms where creativity can thrive commercially and sustainably. NEMCEA is one of our biggest vehicles for achieving this, and we are proud of how far it has come.”

A significant new addition to the program is the AI in Production Masterclass, taking place concurrently with the main event on September 16th and 17th. In partnership with Ingro Systems, this masterclass will introduce participants to leveraging artificial intelligence in various aspects of content creation, including video editing, scriptwriting, graphics, cinematography, and audience engagement. Mr. John Orakwe, an award-winning AI strategist, will facilitate the session, exploring both opportunities and ethical considerations.

Alayande Stephen T., Project Director of NEMCEA 2025, underscored the importance of this new offering, stating that the AI Masterclass “is a crucial step towards equipping our professionals with the skills needed to thrive in the future of media.” He also noted, “NEMCEA 2025 is more than just an event; it’s a statement about the resilience and potential of Nigeria’s media industry.”

Jibe Ologeh, immediate past President of EMCOAN, strongly encouraged participation in the masterclass, noting that “AI has come to stay because AI has made your work very easy.” Ologeh also highlighted another crucial segment: the Director-General Roundtable, a first-of-its-kind gathering of regulatory heads and key industry players. “Next service here is a must attend because we’re having a very important segment which is the DG’s round table. There are a lot of opportunities that are embedded in these agencies and commissions that people don’t know about,”

Ologeh explained, stressing the importance of attending to take advantage of government initiatives and funding opportunities. Alayande Stephen T. added that this exclusive session “aims to bridge the gap between content creators, advertisers, broadcasters, exhibitors, content owners and regulators, paving the way for a more streamlined and profitable industry.”

NEMCEA 2025 is designed as a three-in-one event, featuring:
• Content Market: A premier marketplace for exhibiting, discovering, and exchanging electronic media content, fostering co-production partnerships.

• Conferences/Curated Sessions: Opportunities for stakeholders to learn, unlearn, and stay abreast of global industry trends.

• Industry Awards Nite: A prestigious ceremony celebrating excellence, innovation, and creativity in the electronic media content space.

The event is proudly supported by leading organizations including Zee World, the National Broadcasting Commission (NBC), Nigeria Television Authority (NTA), Radisson Blu Hotel Ikeja, ARCON, and Lapo Microfinance Bank.

Esther Ukandu, Marketing Communication and PR Manager for Radisson Blu Hotel, expressed her enthusiasm, emphasizing the connection between content creation and hospitality: “Hospitality is about creating experiences for people and the media is the only channel we are able to showcase this.”

She invited attendees to experience the hotel’s warm hospitality and its five-star amenities, including the  Restaurant and the five-star Spa Lagos.

Lapo Microfinance Bank also affirmed its continuous support, with Oluremi Olatunji, Director, Marketing and Corporate Communications, stating, “We believe in made in Nigeria and we also believe in the Nigerian narratives and today you have seen what content has been able to do for us in terms of promoting the Nigerian narrative positively across the globe.”

Omirin concluded by urging all stakeholders – broadcasters, advertisers, agencies, brand custodians, content creators, tech innovators, investors, and policymakers – to participate in NEMCEA 2025, asserting, “Together, we can unlock the vast potential of Nigeria’s creative economy, strengthen our industry, and build a future where our media content does not just entertain, but also educates, empowers, and drives economic growth.”